Unlock the future of B2B sales and marketing with the Jobs-To-Be-Done (JTBD) framework and Generative AI. This post explores how to decode customer motivations, tackle the Four Forces of Progress, and align messaging for maximum impact. Featuring actionable steps and real-world examples from QuickBooks and Intercom, learn how to transform customer challenges into opportunities and deliver lasting value. Ready to revolutionize your approach?
The Death of Traditional Marketing: The CMO’s New Role as Chief Growth Officer
The Death of Traditional Marketing: The CMO's New Role as Chief Growth Officer The role of the CMO has evolved far beyond managing marketing campaigns. Today’s CMO is stepping into the spotlight as the Chief Growth Officer, driving business transformation through the GROW framework: Guardian of the Brand, Reflect the Customer, Offer Excellence, and Win with Disruptive Innovation. More than ever, CMOs are taking their place at the executive table, influencing strategic decisions alongside CEOs and CFOs. In this post, I break down how CMOs can master these four essential roles to lead growth and cement their influence in the executive committee. If you're ready to move beyond traditional marketing and become a true driver of business success, this is the roadmap you've been waiting for.
Beyond Buzzwords: The Real-World Impact of a Solid Value Proposition
Unpacking the magic behind a potent value proposition. Dive into tales from my tenure at Sage, Oracle, and Salesforce, and discover the heartbeat of brand promise
Storytelling for Impact – The Pitch Spin Doctor 🧞♂️
Master the art of storytelling for creating a lasting impact in public speaking, raising funds, or driving change in your organization. 'Storytelling for Impact – The Pitch Spin Doctor' is your guide to crafting compelling narratives tailored to your audience. Learn the secrets of personal connection, visual imagery, emotional appeal, and more to make your message resonate.
What makes a good value proposition?
Designing a strong value proposition starts with understanding who you’re serving and how your business can meet their needs, relative to your competitors. Spreadsheets alone won’t tell you how to do this. Why take care of your value proposition now? I didn’t think so many business leaders would be still struggling with this. I happen … Continue reading What makes a good value proposition?
Looking to create an engaging employer brand?…
What are the key criteria for job seekers? They are seeking out brands that pay fairly, but also have common values and a reputation of putting employees first. Yazad Dalal explains: Looking to create an engaging employer brand?...A good salary is no longer the key criteria for job seekers. They are seeking out brands that … Continue reading Looking to create an engaging employer brand?…
Brand Like A Startup: 11 Steps To Dynamic Branding
Check out some mandatory steps to consider when developing your brand. Do you think you already know all of them? Get ready to be surprised: Brand Like A Startup: 11 Steps To Dynamic Branding Good news! The understanding and awareness of the importance of branding is changing among startups. Discover how.
Emmanuel Obadia & Partners | Transform & Innovate 