• Online leads: do you act timely to respond?

    Reading an interesting research summary in HBR that I wanted to share. Whether you are a B2B or B2C company, the time taken to respond to prospects stimulus online can significantly change the ROI of your web presence. As this research shows, many firms are too slow to follow up on these leads. As HBR… Read more

  • Mobile megatrends 2011 (VisionMobile)

    Check out this SlideShare Presentation: Mobile megatrends 2011 (VisionMobile)http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mobilemegatrends2011visionmobile-110209095522-phpapp01&stripped_title=mobile-megatrends-2011-visionmobile&userName=andreasc View more presentations from VisionMobile. Read more

  • How to measure your brand’s online influence?

    Several tools are emerging to help you do this, and Inc. touched on this in an interesting post about it and even providing in their opinion the 11 best web analytics tools. They come back on how Web Analytics 2.0 is defined: The analysis of qualitative and quantitative data from your website and the competition To… Read more

  • Unhappy Customers Can Be Won Back via Social Media

    According to a report (pdf) sponsored by RightNow, Social Media is an effective way to bring back unhappy customers. Marketing Charts reports about it as well here. The research present a number of facts to support this:  – 68% of consumers who posted a complaint or negative review on a social networking after a negative holiday shopping experience got a… Read more

  • 2010: Resurgence for Digital Media in the Wake of the Recession

    I mentioned previously this interesting research from Comscore, and I wanted to highlight more general trends about digital media coming out of it. Comscore outlines that the digital media industry responded with significant growth across various media platforms to the wake of the recession. As they say:  “Industry innovations brought an unprecedented number of options… Read more

  • Ecommerce spending jumped 9% to $227.9B in the US

    As I track the evolution of e-commerce, I found these results coming from Comscore pretty interesting. e-commerce revenue reached $227.6B for the entire year, growing 9% compared to 2009, and varies per industry: travel e-commerce up 6% to $85.2B Retail (non travel) up 10% to $142.5B Top growing category: Consumer Electronics +19% (flat panel TV and mobile devices are first)… Read more