• Social Marketing: identify influencers for free

    source Elliott Lemenager  This is the question I get very often even from marketers already involved and active in Social Marketing: how to identify influencers? Yes, seems like 101 but actually not so easy to figure it out. The notion of influencers came first to me with Regis McKenna back in the 80’s — wow already!… Read more

  • Social media marketing: build a lasting methodology

    li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} ol.ol1 {list-style-type: decimal} Here is an interesting post about optimizing your social media marketing from David Kirkpatrick, Marketing Experiment. p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px… Read more

  • How does your marketing compare to best in class?

    A recent research from Aberdeen about Marketing Asset Management gives an opportunity to compare to the best in class.Aberdeen uses 3 key performance criteria to compare: 44% of the sales forecasted pipeline generated by marketing, as compared to 2% contribution for laggards organizations, An average 9% reduction Year-over-year cost of market asset creation, as compared… Read more

  • Happy New Year 2011

    Paris, Jardin Robert Cavalier de La Salle – 26 December 2010 Read more

  • In 2010 people get the news online on par with newspapers: first time ever

    According to eMarketer research, 2010 sees US consumers get the news, all demographics combined, online as much as on the radio or even more than through newspapers. This is a confirmed trend that I highlighted already some time ago, but it was at that time only for one demographic. “As a news delivery vehicle, the internet… Read more

  • Happy Holidays

    Today in Trocadéro, Paris Read more