• What Salespeople Need to Know About the New B2B Landscape

    Forget the funnel and the classic AIDA model, what a colleague of mine describes as “disrupt the linearity“, buyer’s journey aren’t linear anymore.  It’s about being closely aligned between sales and marketing, in a smart and adaptable combination of in person and on line relevant activities, of course customer obsessed. It’s no longer an “OR”, Read more

  • 3 Pre-Suasion Strategies for Better #ContentMarketing

    Content marketing is of course catching all marketers attention, so I actually found this post interesting as more of this persuasion “science” could improve seriously your impact and your audience engagement. Feel free to share your experience as a comment to post. Have a great day! “How can you get more conversions and prompt your Read more

  • McKinsey’s State Of Machine Learning And #AI, 2017

    Amazing new areas of growth, innovation and focus for investment. Definitely #AI and #MachineLearning to watch. Here is a good summary from Forbes: “Tech giants including Baidu and Google spent between $20B to $30B on AI in 2016, with 90% of this spent on R&D and deployment, and 10% on AI acquisitions. Artificial Intelligence (AI) Read more

  • Birmingham City University signs with Oracle to…

    Birmingham City University signs with Oracle to implement “true cloud” applications. Read more about it: Birmingham City University signs with Oracle to… Birmingham City University has embarked on an ambitious strategic plan to “transform the prospects of individuals, organizations, and society through EMEAPAC Champions Read more

  • UK’s Tide raises $14M to challenge big banks with a mobile-first service for SMBs #digitalTransformation

    “Europe has seen a large wave of startup banks pop up in the last few years — companies like N26, Atom and Monzo that are taking on the big incumbents by creating faster and cheaper services for a new class of consumers as they grow up and enter the working world”  More on techcrunch  Read more

  • RPA is Having Its Day in Shared Services

    Automation is helping companies find new efficiencies in their shared services. Oracle’s Dee Houchen takes a deeper dive in her latest blog RPA is Having Its Day in Shared Services Oracle’s Dee Houchen explains why RPA will be the saving grace of shared services. EMEAPAC Champions Read more