• Boost Engagement with Influencer Marketing: 6 Examples of B2C Brands incl. SMB #ContentMarketing

    When thinking of influencers, we are inclined to think about very visible opinion makers or celebrities. Well think again! Here are 6 real life stories, brought by Julius, about brands leveraging anonymous influencers that helped them get a real boost in engagement in B2C. It’s always to me the best way to get to things:… Read more

  • How a new wave of machine learning will impact today’s enterprise | VentureBeat | #AI

      #AI and #MachineLearning should be now taken seriously at various levels of IT supporting businesses, especially in the context of digital transformation. Read more about that in this short article from VentureBeat.   Advances in deep learning and other machine learning algorithms are currently causing a tectonic shift in the technology landscape. Technology behemoths like… Read more

  • What Salespeople Need to Know About the New B2B Landscape

    Forget the funnel and the classic AIDA model, what a colleague of mine describes as “disrupt the linearity“, buyer’s journey aren’t linear anymore.  It’s about being closely aligned between sales and marketing, in a smart and adaptable combination of in person and on line relevant activities, of course customer obsessed. It’s no longer an “OR”,… Read more

  • 3 Pre-Suasion Strategies for Better #ContentMarketing

    Content marketing is of course catching all marketers attention, so I actually found this post interesting as more of this persuasion “science” could improve seriously your impact and your audience engagement. Feel free to share your experience as a comment to post. Have a great day! “How can you get more conversions and prompt your… Read more

  • McKinsey’s State Of Machine Learning And #AI, 2017

    Amazing new areas of growth, innovation and focus for investment. Definitely #AI and #MachineLearning to watch. Here is a good summary from Forbes: “Tech giants including Baidu and Google spent between $20B to $30B on AI in 2016, with 90% of this spent on R&D and deployment, and 10% on AI acquisitions. Artificial Intelligence (AI)… Read more

  • Birmingham City University signs with Oracle to…

    Birmingham City University signs with Oracle to implement “true cloud” applications. Read more about it: Birmingham City University signs with Oracle to… Birmingham City University has embarked on an ambitious strategic plan to “transform the prospects of individuals, organizations, and society through EMEAPAC Champions Read more