When thinking of influencers, we are inclined to think about very visible opinion makers or celebrities. Well think again! Here are 6 real life stories, brought by Julius, about brands leveraging anonymous influencers that helped them get a real boost in engagement in B2C. It's always to me the best way to get to things: … Continue reading Boost Engagement with Influencer Marketing: 6 Examples of B2C Brands incl. SMB #ContentMarketing
What a pivotal year in our industry! Mobile, Cloud and Social making new leaders
What a pivotal year in our industry! Let's face it, IT has been attesting more evidences that its tectonic forces at work did let emerge new leaders and previous ones fade.Mobile: now at the core of IT, Apple and Samsung getting much of the coverage and dominating the smartphone market - surpassing now regular phones … Continue reading What a pivotal year in our industry! Mobile, Cloud and Social making new leaders
Week in review: Big Data’s impact on the world – Enterprise Apps gold rush to the cloud
Big Data is pursuing to bubble up as the topic of choice for the beginning of 2012, even during Davos. Not surprising when one can attest that the cloud computing model is making significant progress all over the planet and even in my home country, France, where skepticism used to be the attitude regarding it. In … Continue reading Week in review: Big Data’s impact on the world – Enterprise Apps gold rush to the cloud
Best Internet Trends Presentation – Web 2.0 Summit
KPCB Internet Trends 2011 View more presentations from Kleiner Perkins Caufield & Byers As usual, Mary Meeker delivered this presentation during Web 2.0 summit and summarizes important trends in our industry with a lot of meaningful data.Internet Trends Globality – We Aren’t In Kansas Anymore… Mobile – Early Innings Growth, Still… User Interface – Text -> Graphical -> … Continue reading Best Internet Trends Presentation – Web 2.0 Summit
Managing Customer Experience: the next big thing?
I am a big believer in management guru Peter Drucker saying "What gets measured gets managed". When it gets down to tracking a company's success, too many businesses tend to rely on market share, profitability, EPS growth or repeat purchases only. Don't take me wrong, you still need to track these down, but as one brilliant Berkeley … Continue reading Managing Customer Experience: the next big thing?
How to measure your brand’s online influence?
Several tools are emerging to help you do this, and Inc. touched on this in an interesting post about it and even providing in their opinion the 11 best web analytics tools. They come back on how Web Analytics 2.0 is defined:The analysis of qualitative and quantitative data from your website and the competitionTo drive a … Continue reading How to measure your brand’s online influence?
Unhappy Customers Can Be Won Back via Social Media
According to a report (pdf) sponsored by RightNow, Social Media is an effective way to bring back unhappy customers. Marketing Charts reports about it as well here. The research present a number of facts to support this: - 68% of consumers who posted a complaint or negative review on a social networking after a negative holiday shopping experience got a response from … Continue reading Unhappy Customers Can Be Won Back via Social Media
Emmanuel Obadia & Partners | Transform & Innovate 