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Emmanuel Obadia Branding, Demand Generation, Marketing, Our Blog, Product Growth, Product Management and CPO, Strategy, Leadership & Management

Revolutionizing B2B: How JTBD and Generative AI Unlock Customer Success

Unlock the future of B2B sales and marketing with the Jobs-To-Be-Done (JTBD) framework and Generative AI. This post explores how to decode customer motivations, tackle the Four Forces of Progress, and align messaging for maximum impact. Featuring actionable steps and real-world examples from QuickBooks and Intercom, learn how to transform customer challenges into opportunities and deliver lasting value. Ready to revolutionize your approach?