Interesting research by American Express OPEN highlighted by emarketer this week showing that SMB in the US actually consider Social Media activity increases their business exposure. The Social Media usage is making progress as well:"While just one in 10 business owners reported using social networking for marketing last year, 39% indicated they did in September … Continue reading Social Media Increases Small-Business Exposure
Enterprise 2.0 is going mobile fast
Celebrating more than 4 Billion mobile devices in the world cannot let us stay still in our views of the mobile Internet. It has dramatically changed the consumer behavior but is also making its way in the enterprise. It has many consequences for us marketers, application developers and executives in charge or impacting enterprise information … Continue reading Enterprise 2.0 is going mobile fast
Online Ads more effective than TV for offline CPG Sales growth and brand building: +9%
A recent study published by ComScore and its research partner dunnhumbyUSA, shows that consistent online advertising can actually lift retail sales in the CPG industry by 9% over a 3 months period and contribute more to brand building than TV ads (+8% over a 12 months period according to an Information Resources, Inc. report.)."These early … Continue reading Online Ads more effective than TV for offline CPG Sales growth and brand building: +9%
Social Networking Users Demand for a Single Place for their Digital Identity
Power To The People: Wave 4 Social Media Study by Universal McCannhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=universalmccannpowertothepeoplewave4-090816220455-phpapp01&stripped_title=power-to-the-people-wave-4-social-media-study-by-universal-mccannView more documents from IN2marcom .com.Good Material to support our Marketing Plans. This Universal McCann research is conducted every year and this is the 4th Wave. Social Media is taking the web planet by storm but now is the time where it seems active … Continue reading Social Networking Users Demand for a Single Place for their Digital Identity
B2B Marketers’ Priorities and Pain Points for 2009
According to Marketing Sherpa new research, the previous one was conducted in Feb 2008, B2B marketers will focus on:Dealing with lengthening sales cyclesDoing more with lessWeb 2.0 and social media marketingFocusing on lower-cost, high-impact lead gen tactics I will obviously only highlight the point 2. which wouldn't have been on the list a few month … Continue reading B2B Marketers’ Priorities and Pain Points for 2009
Video is even more Web 2.0 mainstream in 2009
According to Comscore, 77% of the US Internet audience viewed video online in November 2008 for a total of 12.7B videos viewed, growing 34% compared to 2007. Do you really consider your 2009 campaigns without it?So, some numbers for you:YouTube is is still on Top, representing 98% of all videos viewed on Google's sites.The average … Continue reading Video is even more Web 2.0 mainstream in 2009
For the first time: the Web, 2nd to TV, surpasses all other media as News Source
I know most of you could perceive it naturally or because you're very much web centric (is this a sign of youth ;-), but I found it interesting to see it confirmed by research: the web is now the preferred source of information - whether national or international - for 40% of the researched compared … Continue reading For the first time: the Web, 2nd to TV, surpasses all other media as News Source
Emmanuel Obadia & Partners | Transform & Innovate 