According to a report (pdf) sponsored by RightNow, Social Media is an effective way to bring back unhappy customers. Marketing Charts reports about it as well here. The research present a number of facts to support this: - 68% of consumers who posted a complaint or negative review on a social networking after a negative holiday shopping experience got a response from … Continue reading Unhappy Customers Can Be Won Back via Social Media
2010: Resurgence for Digital Media in the Wake of the Recession
I mentioned previously this interesting research from Comscore, and I wanted to highlight more general trends about digital media coming out of it.Comscore outlines that the digital media industry responded with significant growth across various media platforms to the wake of the recession. As they say: "Industry innovations brought an unprecedented number of options to consumers … Continue reading 2010: Resurgence for Digital Media in the Wake of the Recession
Ecommerce spending jumped 9% to $227.9B in the US
As I track the evolution of e-commerce, I found these results coming from Comscore pretty interesting.e-commerce revenue reached $227.6B for the entire year, growing 9% compared to 2009, and varies per industry:travel e-commerce up 6% to $85.2BRetail (non travel) up 10% to $142.5BTop growing category: Consumer Electronics +19% (flat panel TV and mobile devices are first)This signals a recovery since … Continue reading Ecommerce spending jumped 9% to $227.9B in the US
Social media marketing: build a lasting methodology
li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} ol.ol1 {list-style-type: decimal} Here is an interesting post about optimizing your social media marketing from David Kirkpatrick, Marketing Experiment. p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px … Continue reading Social media marketing: build a lasting methodology
How does your marketing compare to best in class?
A recent research from Aberdeen about Marketing Asset Management gives an opportunity to compare to the best in class.Aberdeen uses 3 key performance criteria to compare:44% of the sales forecasted pipeline generated by marketing, as compared to 2% contribution for laggards organizations,An average 9% reduction Year-over-year cost of market asset creation, as compared to a … Continue reading How does your marketing compare to best in class?
In 2010 people get the news online on par with newspapers: first time ever
According to eMarketer research, 2010 sees US consumers get the news, all demographics combined, online as much as on the radio or even more than through newspapers. This is a confirmed trend that I highlighted already some time ago, but it was at that time only for one demographic."As a news delivery vehicle, the internet is … Continue reading In 2010 people get the news online on par with newspapers: first time ever
e-commerce in the US is up 13.6% at $38.8B in Q3 2010 vs. Q3 2009, more than 2x of traditional sales
e-commerce is continuing its progression despite a poor economic environment. As this latest report from the US Department of Commerce shows:"The third quarter 2010 e-commerce estimate increased 13.6 percent (±2.5%) from the third quarter of 2009 while total retail sales increased 6.0 percent (±0.5%) in the same period. E-commerce sales in the third quarter of 2010 accounted … Continue reading e-commerce in the US is up 13.6% at $38.8B in Q3 2010 vs. Q3 2009, more than 2x of traditional sales
Emmanuel Obadia & Partners | Transform & Innovate 