The Jobs-to-be-Done (JTBD) framework and strategic pricing are vital for SaaS companies to develop targeted solutions, resonant messaging, and compelling value propositions. By understanding core customer needs, companies can align product features and pricing models, creating meaningful connections and driving sustainable growth. Pricing strategies including value-based pricing, tiered pricing, freemium models, outcome-driven pricing, and dynamic pricing can maximize revenue potential and customer satisfaction. Successful implementation of these strategies is exemplified by companies like Slack and HubSpot.
Dancing with Giants: How to Pivot from Startup to Industry Leader
The Genesis of a Company Key Strategies for Scaling Identifying Your Minimum Viable Segment (MVS) The Role of Pricing and Ecosystem Engagement Fostering Continuous Innovation and Customer Feedback Conclusion Introduction In the exhilarating journey from a spark of innovation to the establishment of a thriving company, entrepreneurs and innovators often face a formidable chasm: transitioning … Continue reading Dancing with Giants: How to Pivot from Startup to Industry Leader
Embracing 2024: A Year of Transformation and Innovation
Happy New Year to all my readers! As we welcome 2024, I find myself reflecting on the past year’s journey - a blend of achievements, learnings, and new beginnings. In this blog post, I want to share these reflections with you, and also unveil some exciting plans for the year ahead. https://youtu.be/0MPRrMhq-hU?si=FNd9_U91rSS34CEM Reflecting on 2023 … Continue reading Embracing 2024: A Year of Transformation and Innovation
Beyond Buzzwords: The Real-World Impact of a Solid Value Proposition
Unpacking the magic behind a potent value proposition. Dive into tales from my tenure at Sage, Oracle, and Salesforce, and discover the heartbeat of brand promise
Innovate and Transform Business Models with a Simple Framework based on Design Thinking
I notice when discussing with my clients and business leaders, a strong interest to use a simple framework in order to create or transform their businesses. Though several business blueprints do already exist, like Lean Startup, and the Business Model Canvas, IDEO has developed one of the best and simplest frameworks for business model innovation I … Continue reading Innovate and Transform Business Models with a Simple Framework based on Design Thinking
Emmanuel Obadia & Partners | Transform & Innovate 