First of all thanks to those of you asking me to write more often, much appreciated. One of the reason I didn't write too much recently lies in the fact that I started to work in a new company and I'm overwhelmed with new information to absorb and categorize. I wish I had a Wiki … Continue reading Would you have Google as your middle man?
Market segmentation to increase attitudinal loyalty
I mentioned behavioral targeting recently on Marketing 2.0 as a way to increase marketing effectiveness. I wanted to come back on this topic in light of a datasheet that you can download from Omniture, to share with you a tip about successful segmentation as described in Wikipedia."The requirements for successful segmentation are: homogeneity within the … Continue reading Market segmentation to increase attitudinal loyalty
Mobile Marketing: use it carefully, but use it
I was attending Ad Tech Paris yesterday, a good way to capture on-line advertising trends. Among other interesting sessions, I was appealed by the mobile advertising one called "Mobile advertising – the long and winding road" coordinated by the Mobile Entertainment Forum (MEF). Speakers, see picture from left to right, were Marc-Henri Magdelenat -- Screentonic, … Continue reading Mobile Marketing: use it carefully, but use it
More than 1Billion Internet users WW
This is the kind of data you often need but do not have at hand. Internet users, defined here as someone who uses the Internet at least once per month, reached 1 Billion individuals in 2006 according to the ITU i.e. 17% of the world population.The US is still the leading market but China will … Continue reading More than 1Billion Internet users WW
e-commerce revenue over $100 Billion!
Wow! This is a confirmation that e-commerce is now for real and significantly impacts the retail industry. The overall traditional retail business in the US just grew between 2.5% and 3.5% during the 2006 holiday season according to analysts. To be compared with the 26% growth for the retail e-commerce in Nov/Dec 2006 according to … Continue reading e-commerce revenue over $100 Billion!
Online spending trends in B2B Marketing
Just a quick one to be shared for those of you mostly in B2B marketing, as I do, and wonder how online media investments are evolving more specifically in this environment. Here are some projection from http://www.eMarketer.com in a report they've just released Marketing Online: Trends and Tactics. To be noted that according to this … Continue reading Online spending trends in B2B Marketing
Do you master Marketing 2.0 metrics?
Dear fellow marketers, this is the time to check if you're on top of all the trendy acronyms that one must master to deal with the new media. Here is an interesting list I submit to your expertise: CTR: Click-thru rate CPM: Cost per thousand CPC: Cost per click Conversion Rate ROAS: Return on ad … Continue reading Do you master Marketing 2.0 metrics?
Emmanuel Obadia & Partners | Transform & Innovate 