The Death of Traditional Marketing: The CMO's New Role as Chief Growth Officer The role of the CMO has evolved far beyond managing marketing campaigns. Today’s CMO is stepping into the spotlight as the Chief Growth Officer, driving business transformation through the GROW framework: Guardian of the Brand, Reflect the Customer, Offer Excellence, and Win with Disruptive Innovation. More than ever, CMOs are taking their place at the executive table, influencing strategic decisions alongside CEOs and CFOs. In this post, I break down how CMOs can master these four essential roles to lead growth and cement their influence in the executive committee. If you're ready to move beyond traditional marketing and become a true driver of business success, this is the roadmap you've been waiting for.
Navigating the AI Revolution: What Tech Companies Must Learn from Past Giants
In the past decade, tech giants have reshaped the global economy, achieving unprecedented growth and influence. As we stand on the brink of an AI revolution, what lessons can emerging companies learn from the rise and fall of industry leaders like Intel, IBM, and Cisco? Explore how GAFAM (Google, Apple, Facebook, Amazon, Microsoft) navigated disruption and discover strategies for thriving in this dynamic landscape. Whether you're a startup or an established player, understanding these insights is crucial for future success. Dive into the transformative power of AI and the strategic shifts needed to stay ahead.
Emmanuel Obadia & Partners | Transform & Innovate 