“AI Agent bench” (service, prospecting, content, ops).
Emmanuel Obadia Customer Experience (CX), Marketing, Our Blog, Strategy, Leadership & Management

5 Surprising Truths About AI in CRM for SMBs (and a 30‑Day Pilot Plan)

AI in CRM isn’t a mega‑project. Here’s how SMBs get quick wins: data hygiene, task‑specific agents, and human moments that matter.

Emmanuel Obadia AI, Customer Experience (CX), Data, Digital Transformation, Marketing, Our Blog, SaaS Business, Strategy, Leadership & Management

Eclipsing Product-Centricity: Your Guide to Thriving in the Age of the Customer

Discover why being product-centric is a game of the past. This thought-provoking article uncovers how customer-centricity offers the winning strategy for businesses today, diving into key methods for understanding and meeting customer needs for sustainable success. Let's navigate the age of the customer together.

DATA + AI = New CX Currency
Emmanuel Obadia AI, Customer Experience (CX), Data, Digital Transformation, Marketing, Technology

Data + AI is the new customer experience (CX) currency: adapting to the accelerating pace of customer changes

I do speak to a lot of marketers and CX practitioners around the globe about the fast pace of customer changes – which has been accelerated by COVID-19. Bring to it, technology and regulatory changes, and it certainly comes as an interesting time to be leading a deep transformation and make your business thrive in … Continue reading Data + AI is the new customer experience (CX) currency: adapting to the accelerating pace of customer changes