AI in CRM isn’t a mega‑project. Here’s how SMBs get quick wins: data hygiene, task‑specific agents, and human moments that matter.
Eclipsing Product-Centricity: Your Guide to Thriving in the Age of the Customer
Discover why being product-centric is a game of the past. This thought-provoking article uncovers how customer-centricity offers the winning strategy for businesses today, diving into key methods for understanding and meeting customer needs for sustainable success. Let's navigate the age of the customer together.
BestBuy’s Incredible Turnaround: How Employee Engagement and Customer-Centricity Saved the Day while maintaining ESG commitments
Are you ready for an incredible story of how BestBuy turned around during the 2008 financial crisis and competed against Amazon? Hold on tight, because it's a wild ride. To illustrate how a retail brand can tackle the triple challenges of customer experience, employee engagement, and sustainable transformation, I'm often sharing the story of BestBuy … Continue reading BestBuy’s Incredible Turnaround: How Employee Engagement and Customer-Centricity Saved the Day while maintaining ESG commitments
Happy Sustainable 2023 New Year
I want to thank all our customers and partners for a fantastic 2022. I've learned a lot from you, we enjoyed exciting times together.I'm wishing you a successful 2023, benefiting all stakeholders as People, Planet & Prosperity are to be reunited.Let's unlock our potential! #ESG #sustainability #customerexperience #b2bmarketing #storytelling #employeeengagement #publicspeaking
Did you like digital transformation? You’ll love the sustainability impact revolution!
"If you liked the recent acceleration of digital transformation, raise your hand." I often use this question in opening my keynotes about transformation and innovation. Apart from my ex-colleagues in the Big Tech industry, loving the revenue growth associated with it, most established companies' business leaders did not. The reason is quite simple, it was … Continue reading Did you like digital transformation? You’ll love the sustainability impact revolution!
Sales & Marketing Alignment: It takes two to Tango! 1st Step: Markets change faster than Organizations
Sales & Marketing Alignment: It takes two to Tango! Markets change faster than Organizations. Buying Journey changed, B2ME customer experience,
Data + AI is the new customer experience (CX) currency: adapting to the accelerating pace of customer changes
I do speak to a lot of marketers and CX practitioners around the globe about the fast pace of customer changes – which has been accelerated by COVID-19. Bring to it, technology and regulatory changes, and it certainly comes as an interesting time to be leading a deep transformation and make your business thrive in … Continue reading Data + AI is the new customer experience (CX) currency: adapting to the accelerating pace of customer changes
Emmanuel Obadia & Partners | Transform & Innovate 