Emmanuel Obadia Branding, Marketing, Our Blog, Storytelling - Public Speaking, Strategy, Leadership & Management

Beyond Buzzwords: The Real-World Impact of a Solid Value Proposition

Unpacking the magic behind a potent value proposition. Dive into tales from my tenure at Sage, Oracle, and Salesforce, and discover the heartbeat of brand promise

Emmanuel Obadia AI, Customer Experience (CX), Data, Digital Transformation, Marketing, Our Blog, SaaS Business, Strategy, Leadership & Management

Eclipsing Product-Centricity: Your Guide to Thriving in the Age of the Customer

Discover why being product-centric is a game of the past. This thought-provoking article uncovers how customer-centricity offers the winning strategy for businesses today, diving into key methods for understanding and meeting customer needs for sustainable success. Let's navigate the age of the customer together.