Corporate innovation is broken. It looks impressive—labs, consultants, and glossy brochures—but nobody’s actually sweating. In this provocative post, we compare today's innovation efforts to a luxury gym membership: all equipment, no results. Drawing from Jobs to Be Done, Lean Startup, and real-world experience with Fortune 500s, this article shows how to stop admiring the tools and start doing the work that actually gets your company fit to compete.
From High-Growth Startups to Enterprise Giants: The Scaling Lessons No One Teaches You
From scaling startups to transforming enterprise teams, this post explores the frameworks, methodologies, and tools—such as OKRs, Lean Startup, and IMPACT—that help leaders drive growth with clarity. Learn how the combination of vision, strategy, and AI-powered insights can guide your organization towards success.
The Death of Traditional Marketing: The CMO’s New Role as Chief Growth Officer
The Death of Traditional Marketing: The CMO's New Role as Chief Growth Officer The role of the CMO has evolved far beyond managing marketing campaigns. Today’s CMO is stepping into the spotlight as the Chief Growth Officer, driving business transformation through the GROW framework: Guardian of the Brand, Reflect the Customer, Offer Excellence, and Win with Disruptive Innovation. More than ever, CMOs are taking their place at the executive table, influencing strategic decisions alongside CEOs and CFOs. In this post, I break down how CMOs can master these four essential roles to lead growth and cement their influence in the executive committee. If you're ready to move beyond traditional marketing and become a true driver of business success, this is the roadmap you've been waiting for.
Embracing 2024: A Year of Transformation and Innovation
Happy New Year to all my readers! As we welcome 2024, I find myself reflecting on the past year’s journey - a blend of achievements, learnings, and new beginnings. In this blog post, I want to share these reflections with you, and also unveil some exciting plans for the year ahead. https://youtu.be/0MPRrMhq-hU?si=FNd9_U91rSS34CEM Reflecting on 2023 … Continue reading Embracing 2024: A Year of Transformation and Innovation
The Triple Bottom Line Myth: How Interface Proved You Can Succeed in People, Planet, and Profit
Dive into the revolutionary journey of Interface as they debunk the age-old myth that businesses can't champion both profit and planet. Discover how audacity, leadership, and a clear vision can redefine success in today’s corporate world. Is your business ready to join the ranks?
Eclipsing Product-Centricity: Your Guide to Thriving in the Age of the Customer
Discover why being product-centric is a game of the past. This thought-provoking article uncovers how customer-centricity offers the winning strategy for businesses today, diving into key methods for understanding and meeting customer needs for sustainable success. Let's navigate the age of the customer together.
Emmanuel Obadia & Partners | Transform & Innovate 