A critical mistake founders make is hiring a VP of Sales who cannot independently demo the product from day one - if they need an engineer or solutions architect to run the demo, do not make that hire. Other pitfalls include misaligning marketing hires like bringing on product marketers expecting them to drive demand gen, founders exiting sales prematurely even with an experienced sales leader, slashing marketing budgets to zero which starves the pipeline, ignoring disruptive AI trends that competitors are embracing, prioritizing short-term profitability over maintaining a growth rate above 30%, hiring fractional or bitter talent lacking full commitment, hiring for prestigious logos over true startup skills fit, expecting instant ROI from longer-term marketing efforts like brand building, and turning customer success into an upsell team at the expense of retention and satisfaction
My Blog
Dancing with Giants: How to Pivot from Startup to Industry Leader
The Genesis of a Company Key Strategies for Scaling Identifying Your Minimum Viable Segment (MVS) The Role of Pricing and Ecosystem Engagement Fostering Continuous Innovation and Customer Feedback Conclusion Introduction In the exhilarating journey from a spark of innovation to the establishment of a thriving company, entrepreneurs and innovators often face a formidable chasm: transitioning … Continue reading Dancing with Giants: How to Pivot from Startup to Industry Leader
Embracing 2024: A Year of Transformation and Innovation
Happy New Year to all my readers! As we welcome 2024, I find myself reflecting on the past year’s journey - a blend of achievements, learnings, and new beginnings. In this blog post, I want to share these reflections with you, and also unveil some exciting plans for the year ahead. https://youtu.be/0MPRrMhq-hU?si=FNd9_U91rSS34CEM Reflecting on 2023 … Continue reading Embracing 2024: A Year of Transformation and Innovation
Harnessing the Power of ChatGPT in Crafting Stellar OKRs: a B2B Tech Consultancy example
In the intricate tapestry of the business landscape, setting objectives that are both visionary and actionable is paramount. Enter OKRs - Objectives and Key Results - the framework that’s revolutionizing goal-setting from Silicon Valley startups to established multinational corporations, as I illustrated with the Google Chrome example here. But as many businesses have discovered, crafting … Continue reading Harnessing the Power of ChatGPT in Crafting Stellar OKRs: a B2B Tech Consultancy example
Strategize Your Organization’s Triumph with OKRs: Evidence from Google Chrome’s Unprecedented Success
Introduction In the ruthless arena of digital landscapes, where ambitions often perish in the shadows of misaligned strategies and unmet objectives, OKRs (Objectives and Key Results) emerge not merely as a methodology but as a strategic savior, propelling organizations from chaos to clarity, from misalignment to a unified strategic north. Harvard Business Review notes that … Continue reading Strategize Your Organization’s Triumph with OKRs: Evidence from Google Chrome’s Unprecedented Success
The Triple Bottom Line Myth: How Interface Proved You Can Succeed in People, Planet, and Profit
Dive into the revolutionary journey of Interface as they debunk the age-old myth that businesses can't champion both profit and planet. Discover how audacity, leadership, and a clear vision can redefine success in today’s corporate world. Is your business ready to join the ranks?
Beyond Buzzwords: The Real-World Impact of a Solid Value Proposition
Unpacking the magic behind a potent value proposition. Dive into tales from my tenure at Sage, Oracle, and Salesforce, and discover the heartbeat of brand promise
Emmanuel Obadia & Partners | Transform & Innovate 