Viral Marketing is an integral part of Marketing 2.0. Thus agencies are starting to exploit the lack of integrated tools and strategies for you to have a full viral marketing set of tactics embedded in your campaigns. Here are some of the available ones I noticed:Affinitive - Word of Mouth Marketing, Technology and Strategic Solutions … Continue reading Integrate an end-to-end viral marketing to your Marketing 2.0 plan
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Marketing 2.0 is real-time: Google after the $20 billion US radio advertising
It's now effective, last Thursday Google began limited test of radio advertising. The system resulting from Google's earlier acquisition of dMarc Broadcasting (Jan 2006), extends the AdWord platform with the ability for advertisers to create and manage radio advertising campaigns as an additional channel to their web campaigns. Sounds like integrated marketing made easy. Google … Continue reading Marketing 2.0 is real-time: Google after the $20 billion US radio advertising
O3Spaces: open source SharePoint for OpenOffice
The open source world is about to welcome a competitor to SharePoint from Microsoft. In 2007, O3Spaces from the Netherlands will release its open source version of its integrated collaboration and document management application for workgroups and small businesses that use OpenOffice.org or its commercial sibling StarOffice. It is already available in its professional version, … Continue reading O3Spaces: open source SharePoint for OpenOffice
ZoomClouds: tags cloud on your blog easy
As the blogger platform doesn't offer by default the ability to create tags cloud, I was looking for a simple way to just insert one from a third party. I like tags cloud a lot, it gives you in an eye blink a feel for what a blog is about. I'm now using ZoomClouds for … Continue reading ZoomClouds: tags cloud on your blog easy
Is Microsoft 2.0 on the rise?
Most of us do remember the last major Microsoft transformation around the Internet in 1996, don't you? At the announcement for its new BBS, Microsoft Network (MSN) Bill Gates declared about the Internet something as "it's just a fad". After Windows 95 launch, Microsoft was quickly reorganized in 1996 and did let appear an Internet … Continue reading Is Microsoft 2.0 on the rise?
Online spending trends in B2B Marketing
Just a quick one to be shared for those of you mostly in B2B marketing, as I do, and wonder how online media investments are evolving more specifically in this environment. Here are some projection from http://www.eMarketer.com in a report they've just released Marketing Online: Trends and Tactics. To be noted that according to this … Continue reading Online spending trends in B2B Marketing
IBM stumbles twice on its IT leadership, HP is the new King of IT
This is what we could call a defining moment. IBM will stumble twice on its results this quarter. First, IBM (IBM) global revenue should be now slightly smaller than the one from HP (HPQ), check Link to HP passes IBM as IT leader. HP's revenue for its 2006 fiscal is surging to $91.7 billion and … Continue reading IBM stumbles twice on its IT leadership, HP is the new King of IT
Emmanuel Obadia & Partners | Transform & Innovate 