31 January was my last day at Sun Microsystems Inc. After a passionate and exciting 4 years journey I'm now headed to new ventures. As many Sun alumni, I miss the people more than anything else.What stroke me when I joined back in 2003 was the Sun's bold approach to IT. "The network is the … Continue reading My Sun’s journey is over: Marketing 2.0 can be on your side
My Blog
Michael Dell returns as the CEO: the shake-up is on its way
I've been commenting and highlighting for some time what was appearing to happen at Dell -- you can read all Dell related posts on Marketing 2.0. Dell customers should be glad to see Michael Dell return as the CEO of the company he created and by the way investors as well. Why? Mainly because Michael … Continue reading Michael Dell returns as the CEO: the shake-up is on its way
Increase Marketing effectiveness: use behavioral targeting
It's been around for quite a while, the late 90's. But as privacy and technical issues are going away, marketers should consider behavioral targeting in their on-line advertising campaigns. For those who just missed it, behavioral targeting is the ability to deliver ads to consumers based upon their recent behavior viewing web pages, shopping online … Continue reading Increase Marketing effectiveness: use behavioral targeting
e-commerce revenue over $100 Billion!
Wow! This is a confirmation that e-commerce is now for real and significantly impacts the retail industry. The overall traditional retail business in the US just grew between 2.5% and 3.5% during the 2006 holiday season according to analysts. To be compared with the 26% growth for the retail e-commerce in Nov/Dec 2006 according to … Continue reading e-commerce revenue over $100 Billion!
Internet creation festival
I wanted to highlight a close friend initiative, Christophe Ginisty. He passionately organises an Internet creation festival: Le festival de Romans. Go ahead, at least on the net, and vote! (you need to read french a bit though 😉 ) I'll let Christophe tell us why: This event aims to celebrate creativity at a time … Continue reading Internet creation festival
Happy new year 2007
On my way for a new venture,I wanted to wish you a wonderfuland exciting new year."Whatever the public blames you for;cultivate it, it is yourself" -- Jean Cocteau
2006 trend: capitalizing on customer insights
It is the right time of the year to take a look back at what we thought were going to be the trends for this ending year. McKinsey is doing it in a number of areas -- read Ten trends to watch in 2006 for all of it -- but one of them caught my … Continue reading 2006 trend: capitalizing on customer insights
Emmanuel Obadia & Partners | Transform & Innovate 