source Elliott Lemenager This is the question I get very often even from marketers already involved and active in Social Marketing: how to identify influencers? Yes, seems like 101 but actually not so easy to figure it out.The notion of influencers came first to me with Regis McKenna back in the 80's -- wow already! Here is … Continue reading Social Marketing: identify influencers for free
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Social media marketing: build a lasting methodology
li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} ol.ol1 {list-style-type: decimal} Here is an interesting post about optimizing your social media marketing from David Kirkpatrick, Marketing Experiment. p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px … Continue reading Social media marketing: build a lasting methodology
How does your marketing compare to best in class?
A recent research from Aberdeen about Marketing Asset Management gives an opportunity to compare to the best in class.Aberdeen uses 3 key performance criteria to compare:44% of the sales forecasted pipeline generated by marketing, as compared to 2% contribution for laggards organizations,An average 9% reduction Year-over-year cost of market asset creation, as compared to a … Continue reading How does your marketing compare to best in class?
Happy New Year 2011
Paris, Jardin Robert Cavalier de La Salle - 26 December 2010
In 2010 people get the news online on par with newspapers: first time ever
According to eMarketer research, 2010 sees US consumers get the news, all demographics combined, online as much as on the radio or even more than through newspapers. This is a confirmed trend that I highlighted already some time ago, but it was at that time only for one demographic."As a news delivery vehicle, the internet is … Continue reading In 2010 people get the news online on par with newspapers: first time ever
Happy Holidays
Today in Trocadéro, Paris
e-commerce in the US is up 13.6% at $38.8B in Q3 2010 vs. Q3 2009, more than 2x of traditional sales
e-commerce is continuing its progression despite a poor economic environment. As this latest report from the US Department of Commerce shows:"The third quarter 2010 e-commerce estimate increased 13.6 percent (±2.5%) from the third quarter of 2009 while total retail sales increased 6.0 percent (±0.5%) in the same period. E-commerce sales in the third quarter of 2010 accounted … Continue reading e-commerce in the US is up 13.6% at $38.8B in Q3 2010 vs. Q3 2009, more than 2x of traditional sales
Emmanuel Obadia & Partners | Transform & Innovate 