BFM : L'innovation en Europe et le secteur des logiciels09 juillet 2011Actualité : baromètre BVA/Syntec pour 01Business&Technologies. GAEL SLIMAN, Directeur Général adjoint de BVA opinion, BRUNO VANRYB, PDG d'Avanquest Software et président du Collège des « éditeurs de logiciels » du Syntec Numérique, EMMANUEL OBADIA, Senior Vice President Enterprise Products chez Sage. Coup de pouce à une start up … Continue reading Emmanuel Obadia in a podcast (French)
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Online leads: do you act timely to respond?
Reading an interesting research summary in HBR that I wanted to share. Whether you are a B2B or B2C company, the time taken to respond to prospects stimulus online can significantly change the ROI of your web presence. As this research shows, many firms are too slow to follow up on these leads. As HBR … Continue reading Online leads: do you act timely to respond?
Mobile megatrends 2011 (VisionMobile)
Check out this SlideShare Presentation: Mobile megatrends 2011 (VisionMobile)http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mobilemegatrends2011visionmobile-110209095522-phpapp01&stripped_title=mobile-megatrends-2011-visionmobile&userName=andreascView more presentations from VisionMobile.
How to measure your brand’s online influence?
Several tools are emerging to help you do this, and Inc. touched on this in an interesting post about it and even providing in their opinion the 11 best web analytics tools. They come back on how Web Analytics 2.0 is defined:The analysis of qualitative and quantitative data from your website and the competitionTo drive a … Continue reading How to measure your brand’s online influence?
Unhappy Customers Can Be Won Back via Social Media
According to a report (pdf) sponsored by RightNow, Social Media is an effective way to bring back unhappy customers. Marketing Charts reports about it as well here. The research present a number of facts to support this: - 68% of consumers who posted a complaint or negative review on a social networking after a negative holiday shopping experience got a response from … Continue reading Unhappy Customers Can Be Won Back via Social Media
2010: Resurgence for Digital Media in the Wake of the Recession
I mentioned previously this interesting research from Comscore, and I wanted to highlight more general trends about digital media coming out of it.Comscore outlines that the digital media industry responded with significant growth across various media platforms to the wake of the recession. As they say: "Industry innovations brought an unprecedented number of options to consumers … Continue reading 2010: Resurgence for Digital Media in the Wake of the Recession
Ecommerce spending jumped 9% to $227.9B in the US
As I track the evolution of e-commerce, I found these results coming from Comscore pretty interesting.e-commerce revenue reached $227.6B for the entire year, growing 9% compared to 2009, and varies per industry:travel e-commerce up 6% to $85.2BRetail (non travel) up 10% to $142.5BTop growing category: Consumer Electronics +19% (flat panel TV and mobile devices are first)This signals a recovery since … Continue reading Ecommerce spending jumped 9% to $227.9B in the US
Emmanuel Obadia & Partners | Transform & Innovate 