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From High-Growth Startups to Enterprise Giants: The Scaling Lessons No One Teaches You
From scaling startups to transforming enterprise teams, this post explores the frameworks, methodologies, and tools—such as OKRs, Lean Startup, and IMPACT—that help leaders drive growth with clarity. Learn how the combination of vision, strategy, and AI-powered insights can guide your organization towards success. Read more
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The AI B2B Sales & Marketing Transformation Imperative: Closing the Gap Between Innovation and Adoption
AI is revolutionizing B2B sales and marketing, but the gap between innovation and adoption remains a major challenge. This blog explores how leaders can bridge this divide, leverage AI to enhance—not replace—human potential, and implement strategic workforce transformation. Discover insights from Numeum Camp 2025, real-world case studies, and actionable strategies to drive AI adoption successfully. Read more
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Revolutionizing B2B: How JTBD and Generative AI Unlock Customer Success
Unlock the future of B2B sales and marketing with the Jobs-To-Be-Done (JTBD) framework and Generative AI. This post explores how to decode customer motivations, tackle the Four Forces of Progress, and align messaging for maximum impact. Featuring actionable steps and real-world examples from QuickBooks and Intercom, learn how to transform customer challenges into opportunities and… Read more
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2024: A Year of Growth, Innovation, and Purpose
2024 was a year of transformative growth and innovation for Emmanuel Obadia & Partners. From leveraging JTBD and OKRs to drive customer-centric strategies and organizational alignment to embracing the power of Generative AI and ABM, this year’s journey has been marked by collaboration, learning, and impactful change. Discover key insights and reflections that shaped our… Read more
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Why Isolated B2B Campaigns Are Obsolete: The Need for Integrated, Customer-Centric Marketing
In the fast-evolving world of B2B marketing, isolated campaigns have become a relic of the past. Buyers today demand seamless, personalized interactions across their journey—expectations that one-off marketing efforts simply can’t meet. In this post, I explore why the future of B2B marketing hinges on integrated, customer-centric approaches. We’ll discuss the failures of isolated campaigns,… Read more
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The Death of SaaS as We Know It: How AI and Automation Are Rewriting the Playbook
The Death of SaaS as We Know It: How AI and Automation Are Rewriting the Playbook Are traditional SaaS models holding your business back? As companies face rising costs and rigid software systems, the future belongs to AI-driven automation and cross-platform workflows. Discover how AI agents, coupled with automation platforms like Workato, Make, and Clari,… Read more
Emmanuel Obadia & Partners | Transform & Innovate 