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Unlocking SaaS Potential: Harnessing Jobs to Be Done and Strategic Pricing for Maximum Impact
The Jobs-to-be-Done (JTBD) framework and strategic pricing are vital for SaaS companies to develop targeted solutions, resonant messaging, and compelling value propositions. By understanding core customer needs, companies can align product features and pricing models, creating meaningful connections and driving sustainable growth. Pricing strategies including value-based pricing, tiered pricing, freemium models, outcome-driven pricing, and dynamic… Read more
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Less is More: How Top CMOs are Rewriting the Rules of Marketing in 2024 with AI
Discover how top CMOs are navigating budget constraints in 2024 by leveraging AI and strategic resource allocation. Learn about the latest trends, challenges, and innovative approaches that are reshaping the marketing landscape in this era of less. Read more
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Top 10 SaaS Go-To-Market Mistakes: A Founder’s Guide to Success
A critical mistake founders make is hiring a VP of Sales who cannot independently demo the product from day one – if they need an engineer or solutions architect to run the demo, do not make that hire. Other pitfalls include misaligning marketing hires like bringing on product marketers expecting them to drive demand gen,… Read more
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Dancing with Giants: How to Pivot from Startup to Industry Leader
Introduction In the exhilarating journey from a spark of innovation to the establishment of a thriving company, entrepreneurs and innovators often face a formidable chasm: transitioning from a compelling product idea to a scalable business model. This leap, daunting yet essential, marks the metamorphosis of a startup into a sustainable enterprise. Drawing upon my own Read more
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Embracing 2024: A Year of Transformation and Innovation
Happy New Year to all my readers! As we welcome 2024, I find myself reflecting on the past year’s journey – a blend of achievements, learnings, and new beginnings. In this blog post, I want to share these reflections with you, and also unveil some exciting plans for the year ahead. Reflecting on 2023 2023 Read more
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Harnessing the Power of ChatGPT in Crafting Stellar OKRs: a B2B Tech Consultancy example
In the intricate tapestry of the business landscape, setting objectives that are both visionary and actionable is paramount. Enter OKRs – Objectives and Key Results – the framework that’s revolutionizing goal-setting from Silicon Valley startups to established multinational corporations, as I illustrated with the Google Chrome example here. But as many businesses have discovered, crafting Read more
Emmanuel Obadia & Partners | Transform & Innovate 