Just a very quick one fellow marketers, I found out this number on AdvertisingAge and could not resist but share it with you. Widgets reached about 21% of the worldwide internet audience in April, ComScore -- who started to track widgets usage accross the web -- found. About 40% of widget use, or 81 million … Continue reading Widgets reach 21% of the WW internet audience n April
Google Gears: last mile to a 100% web based application world?
In a meeting recently, in my new job at Sage, we were discussing with R&D about the client model in our new world. Interesting debate among specialists that are seeing the world through RIA (Rich Internet Application), RDA (Rich Desktop Application) and the fading 100% HTML or client/server models. It clearly shows we've been moving … Continue reading Google Gears: last mile to a 100% web based application world?
State of the Blogosphere
The blogosphere is just expanding like crazy. But you might wonder: what are the numbers? Thanks to Technorati, delivering numbers on a quarterly basis, here are the latest trends released and commented by Dave Sifry in his post The State of the Live Web last week:70 million blogs are currently trackedAbout 120,000 new blogs are … Continue reading State of the Blogosphere
Market segmentation to increase attitudinal loyalty
I mentioned behavioral targeting recently on Marketing 2.0 as a way to increase marketing effectiveness. I wanted to come back on this topic in light of a datasheet that you can download from Omniture, to share with you a tip about successful segmentation as described in Wikipedia."The requirements for successful segmentation are: homogeneity within the … Continue reading Market segmentation to increase attitudinal loyalty
Web 2.0 goes mobile: 2.7 Billion phones out there
As I was looking for some numbers to support my yesterday's post, I found this very interesting one Communities Dominate Brands: Putting 2.7 billion in context: Mobile phone users, from authors of this Communities Dominate Brands book I didn't read yet, providing interesting metrics to think about:"800 million cars, 850 million personal computers, 1.3 B … Continue reading Web 2.0 goes mobile: 2.7 Billion phones out there
Mobile Marketing: use it carefully, but use it
I was attending Ad Tech Paris yesterday, a good way to capture on-line advertising trends. Among other interesting sessions, I was appealed by the mobile advertising one called "Mobile advertising – the long and winding road" coordinated by the Mobile Entertainment Forum (MEF). Speakers, see picture from left to right, were Marc-Henri Magdelenat -- Screentonic, … Continue reading Mobile Marketing: use it carefully, but use it
2006 trend: capitalizing on customer insights
It is the right time of the year to take a look back at what we thought were going to be the trends for this ending year. McKinsey is doing it in a number of areas -- read Ten trends to watch in 2006 for all of it -- but one of them caught my … Continue reading 2006 trend: capitalizing on customer insights
Emmanuel Obadia & Partners | Transform & Innovate 