Power To The People: Wave 4 Social Media Study by Universal McCannhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=universalmccannpowertothepeoplewave4-090816220455-phpapp01&stripped_title=power-to-the-people-wave-4-social-media-study-by-universal-mccannView more documents from IN2marcom .com.Good Material to support our Marketing Plans. This Universal McCann research is conducted every year and this is the 4th Wave. Social Media is taking the web planet by storm but now is the time where it seems active … Continue reading Social Networking Users Demand for a Single Place for their Digital Identity
Enterprise 2.0 is coming: 30% of executives see social networking belonging to their business strategy
A recent research from Deloitte - see chart - gives us a clear signal that Enterprise 2.0 is making progress in our 2009 corporate world. As expected, this social transformation is coming from the people getting self-organized rather than from the top, as anticipated in the very good book Here Comes Everybody: The Power of … Continue reading Enterprise 2.0 is coming: 30% of executives see social networking belonging to their business strategy
B2B Marketers’ Priorities and Pain Points for 2009
According to Marketing Sherpa new research, the previous one was conducted in Feb 2008, B2B marketers will focus on:Dealing with lengthening sales cyclesDoing more with lessWeb 2.0 and social media marketingFocusing on lower-cost, high-impact lead gen tactics I will obviously only highlight the point 2. which wouldn't have been on the list a few month … Continue reading B2B Marketers’ Priorities and Pain Points for 2009
For the first time: the Web, 2nd to TV, surpasses all other media as News Source
I know most of you could perceive it naturally or because you're very much web centric (is this a sign of youth ;-), but I found it interesting to see it confirmed by research: the web is now the preferred source of information - whether national or international - for 40% of the researched compared … Continue reading For the first time: the Web, 2nd to TV, surpasses all other media as News Source
2009 IT Trends: can community based IT services on the cloud help?
As 2009 sets itself to unfold, major IT trends are starting to shape our future.In a nutshell we should be watching:Green ITExpense CuttingCloud ComputingVirtualizationMobile ComputingSOA/WOALeaning ArchitectureSocial Software, Enterprise 2.0 and Communities It's going to be tough and only those who can go beyond their fears and control it will be able to seize opportunities in … Continue reading 2009 IT Trends: can community based IT services on the cloud help?
What are the key forces driving to Enterprise 2.0 transformation?
Tectonic forces displacing enterprise applications boundaries are very diverse, I don’t pretend to be exhaustive here, but I’d like to highlight the ones having in my opinion a significant impact: Ubiquitous good quality (bandwidth) web access – check broadband stats – encouraging employees mobility Web crazy expansion (5.5M new users per week, 1.3B Internet users … Continue reading What are the key forces driving to Enterprise 2.0 transformation?
Mobile Web 2.0 revenues to reach $22.4B in 2013
Fellow Marketers, I know I've been busy like crazy since a while but let's believe that I'll be back here with more regularity.I've been tracking Internet users growth since Scott McNealy, in one of his colorful keynote, reminded all of us that the Internet was still growing fast. Most of us in the western world … Continue reading Mobile Web 2.0 revenues to reach $22.4B in 2013
Emmanuel Obadia & Partners | Transform & Innovate 