Corporate innovation is broken. It looks impressive—labs, consultants, and glossy brochures—but nobody’s actually sweating. In this provocative post, we compare today's innovation efforts to a luxury gym membership: all equipment, no results. Drawing from Jobs to Be Done, Lean Startup, and real-world experience with Fortune 500s, this article shows how to stop admiring the tools and start doing the work that actually gets your company fit to compete.
Top 10 SaaS Go-To-Market Mistakes: A Founder’s Guide to Success
A critical mistake founders make is hiring a VP of Sales who cannot independently demo the product from day one - if they need an engineer or solutions architect to run the demo, do not make that hire. Other pitfalls include misaligning marketing hires like bringing on product marketers expecting them to drive demand gen, founders exiting sales prematurely even with an experienced sales leader, slashing marketing budgets to zero which starves the pipeline, ignoring disruptive AI trends that competitors are embracing, prioritizing short-term profitability over maintaining a growth rate above 30%, hiring fractional or bitter talent lacking full commitment, hiring for prestigious logos over true startup skills fit, expecting instant ROI from longer-term marketing efforts like brand building, and turning customer success into an upsell team at the expense of retention and satisfaction
Dancing with Giants: How to Pivot from Startup to Industry Leader
The Genesis of a Company Key Strategies for Scaling Identifying Your Minimum Viable Segment (MVS) The Role of Pricing and Ecosystem Engagement Fostering Continuous Innovation and Customer Feedback Conclusion Introduction In the exhilarating journey from a spark of innovation to the establishment of a thriving company, entrepreneurs and innovators often face a formidable chasm: transitioning … Continue reading Dancing with Giants: How to Pivot from Startup to Industry Leader
Emmanuel Obadia & Partners | Transform & Innovate 