I mentioned previously this interesting research from Comscore, and I wanted to highlight more general trends about digital media coming out of it.Comscore outlines that the digital media industry responded with significant growth across various media platforms to the wake of the recession. As they say: "Industry innovations brought an unprecedented number of options to consumers … Continue reading 2010: Resurgence for Digital Media in the Wake of the Recession
Social Marketing: identify influencers for free
source Elliott Lemenager This is the question I get very often even from marketers already involved and active in Social Marketing: how to identify influencers? Yes, seems like 101 but actually not so easy to figure it out.The notion of influencers came first to me with Regis McKenna back in the 80's -- wow already! Here is … Continue reading Social Marketing: identify influencers for free
Social media marketing: build a lasting methodology
li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} ol.ol1 {list-style-type: decimal} Here is an interesting post about optimizing your social media marketing from David Kirkpatrick, Marketing Experiment. p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px … Continue reading Social media marketing: build a lasting methodology
In 2010 people get the news online on par with newspapers: first time ever
According to eMarketer research, 2010 sees US consumers get the news, all demographics combined, online as much as on the radio or even more than through newspapers. This is a confirmed trend that I highlighted already some time ago, but it was at that time only for one demographic."As a news delivery vehicle, the internet is … Continue reading In 2010 people get the news online on par with newspapers: first time ever
Social Media Increases Small-Business Exposure
Interesting research by American Express OPEN highlighted by emarketer this week showing that SMB in the US actually consider Social Media activity increases their business exposure. The Social Media usage is making progress as well:"While just one in 10 business owners reported using social networking for marketing last year, 39% indicated they did in September … Continue reading Social Media Increases Small-Business Exposure
Social Media Revolution Video
This is a refresh of this very good video that provides factual data to make all of us aware of how fast Social Media and Web 2.0 waves are progressing in our daily life. I use very often this eye opener video in my presentations.
The Thin Line Between Liking a Brand and Liking Its Social Marketing
Good article on Emarketer While Facebook fans and Twitter followers are often out for deals, they also care about showing support for brands they love—but that might not be an invitation to be marketed to. What does a brand fan's self-expression mean for the kinds of messages marketers should push out? Full Article- Posted using … Continue reading The Thin Line Between Liking a Brand and Liking Its Social Marketing
Emmanuel Obadia & Partners | Transform & Innovate 