The Death of Traditional Marketing: The CMO's New Role as Chief Growth Officer The role of the CMO has evolved far beyond managing marketing campaigns. Today’s CMO is stepping into the spotlight as the Chief Growth Officer, driving business transformation through the GROW framework: Guardian of the Brand, Reflect the Customer, Offer Excellence, and Win with Disruptive Innovation. More than ever, CMOs are taking their place at the executive table, influencing strategic decisions alongside CEOs and CFOs. In this post, I break down how CMOs can master these four essential roles to lead growth and cement their influence in the executive committee. If you're ready to move beyond traditional marketing and become a true driver of business success, this is the roadmap you've been waiting for.
Emmanuel Obadia & Partners | Transform & Innovate 