You know I'm a big believer in integrated marketing. Now that Social Media is making a surge in our marketing plans, I found this article on Marketing Sherpa interesting as it summarizes what we should do better:"Marketing teams often focus tactics and goals in a particular channel, overlooking how these channels can complement one another. … Continue reading Combining Email, Search, Social and PR for a Content Marketing Campaign: 6 Tactics to Generate Surge in Visitor Traffic
Where is Internet headed?
It's been a long time since I published a post. Very busy working in my new company to revamp the product portfolio and its marketing. It's a B2B software company and the question of course was: "what to have on our radar to think about the future releases of our applications".My nickname in this new … Continue reading Where is Internet headed?
Let’s support sales performance
Several years ago I discovered Sergio Zyman in Paris when he was conferencing for his new book "The end of marketing as we know it". He's not bringing some rocket science to marketing but effectively highlights and helps us focus on the do's and don't of an effective marketing. As a matter of fact, he … Continue reading Let’s support sales performance
Integrate an end-to-end viral marketing to your Marketing 2.0 plan
Viral Marketing is an integral part of Marketing 2.0. Thus agencies are starting to exploit the lack of integrated tools and strategies for you to have a full viral marketing set of tactics embedded in your campaigns. Here are some of the available ones I noticed:Affinitive - Word of Mouth Marketing, Technology and Strategic Solutions … Continue reading Integrate an end-to-end viral marketing to your Marketing 2.0 plan
Marketing 2.0 is real-time: Google after the $20 billion US radio advertising
It's now effective, last Thursday Google began limited test of radio advertising. The system resulting from Google's earlier acquisition of dMarc Broadcasting (Jan 2006), extends the AdWord platform with the ability for advertisers to create and manage radio advertising campaigns as an additional channel to their web campaigns. Sounds like integrated marketing made easy. Google … Continue reading Marketing 2.0 is real-time: Google after the $20 billion US radio advertising
Study your competition on-line for free
Studying your competition surely is an important part of your marketing activity. Now that a lot is happening on-line, there are very easy and cheap (FREE!) ways to do this on a regular basis. Let me highlight some interesting tools to do it. The very first thing to use, if you didn't already, is to … Continue reading Study your competition on-line for free
Traditional marketing is at risk, US Q1 spend plummets
Fellow marketers this is serious news. We need to react strongly and bring back CEOs and their staff confidence in marketing - especially in marketing 2.0- up again. According to Blackfriars recent announcement, US Companies did spend 54% less in Q1 than budgeted. Their Q1 index was the lowest in two years and the spending … Continue reading Traditional marketing is at risk, US Q1 spend plummets
Emmanuel Obadia & Partners | Transform & Innovate 