You know I'm a big believer in integrated marketing. Now that Social Media is making a surge in our marketing plans, I found this article on Marketing Sherpa interesting as it summarizes what we should do better:"Marketing teams often focus tactics and goals in a particular channel, overlooking how these channels can complement one another. … Continue reading Combining Email, Search, Social and PR for a Content Marketing Campaign: 6 Tactics to Generate Surge in Visitor Traffic
Online Ads more effective than TV for offline CPG Sales growth and brand building: +9%
A recent study published by ComScore and its research partner dunnhumbyUSA, shows that consistent online advertising can actually lift retail sales in the CPG industry by 9% over a 3 months period and contribute more to brand building than TV ads (+8% over a 12 months period according to an Information Resources, Inc. report.)."These early … Continue reading Online Ads more effective than TV for offline CPG Sales growth and brand building: +9%
Holiday season sales online down just 1% despite 5 days shopping missing vs 2007
According to ComScore, this online holiday season is impacted by 5 fewer shopping days this year compared to last year. The impact seems to be contained to 1% decrease. The increased average online spending per day between Thanksgiving and Christmas ($643M, up 5% from last year) does not compensated for 16% decreased number of shopping … Continue reading Holiday season sales online down just 1% despite 5 days shopping missing vs 2007
What are the key forces driving to Enterprise 2.0 transformation?
Tectonic forces displacing enterprise applications boundaries are very diverse, I don’t pretend to be exhaustive here, but I’d like to highlight the ones having in my opinion a significant impact: Ubiquitous good quality (bandwidth) web access – check broadband stats – encouraging employees mobility Web crazy expansion (5.5M new users per week, 1.3B Internet users … Continue reading What are the key forces driving to Enterprise 2.0 transformation?
Music, Video and Software business models paradigm shift underway
When did you last buy a CD? I didn't buy one for a pretty long time and the last one I bought was from an artist I like nearly every single piece of work he creates, Pat Metheny. Is then the music business going away for a free show? Of course not, because one buys … Continue reading Music, Video and Software business models paradigm shift underway
Where is Internet headed?
It's been a long time since I published a post. Very busy working in my new company to revamp the product portfolio and its marketing. It's a B2B software company and the question of course was: "what to have on our radar to think about the future releases of our applications".My nickname in this new … Continue reading Where is Internet headed?
2007 major Marketing 2.0 trends
We're entering our last quarter of the year and we should be stepping back, before the final rush for '07 revenue, to analyze this amazing year and its trends. Marketing, Business and the Web -- Web 2.0 flavored of course -- have never been more inter-weaved. This is why I called this Marketing 2.0 trends.Let … Continue reading 2007 major Marketing 2.0 trends
Emmanuel Obadia & Partners | Transform & Innovate 