http://cl1.clipster.ws/sf/flashcount.php?a=lp&cpath=DSG20080070070&cfile=elephant01_00&cid=4&pid=0You know I usually never discuss matters directly relating to the company I work for, but today I need to make an exception.I was fortunate enough to participate to the public launch of Sage ERP X3 in Germany. Kudos to the team! Big milestone in our expansion, well prepared, executed with fun.So here is why … Continue reading Do you see the elephant?
2007 major Marketing 2.0 trends
We're entering our last quarter of the year and we should be stepping back, before the final rush for '07 revenue, to analyze this amazing year and its trends. Marketing, Business and the Web -- Web 2.0 flavored of course -- have never been more inter-weaved. This is why I called this Marketing 2.0 trends.Let … Continue reading 2007 major Marketing 2.0 trends
Do you measure buzz about your brand on blogs?
Buzz Trends is something hard to measure. Marketing 2.0 is no exception to the marketing ROI demand we are all increasingly facing. If you don't, that should be a sign that your job is at risk 😉 Most of you are probably already using Technorati trends and Google trends to have a feel for it … Continue reading Do you measure buzz about your brand on blogs?
Social Network ad spending grows rapidly to $900M
Latest numbers tracked by eMarketer.com are showing that Marketing 2.0 is ramping up more rapidly than expected. This new 2007 Ad spending forecast, totaling $865M specifically in Social Networking ad, is far bigger than the last $280M estimate for 2006, still coming from eMarketer. This is pretty much in line with the 2010 forecasted $1.8 … Continue reading Social Network ad spending grows rapidly to $900M
Web 2.0 is about collaboration, not technology
Buzz words can be true enemies. When I talk about Web 2.0, sometimes at length, a lot of debating takes place on a number of topics before I finally ask: "But what does Web 2.0 mean to you?". Let me save you the clueless faces and the typical "you know, web 2.0" reinforced by a … Continue reading Web 2.0 is about collaboration, not technology
Is your brand relevant on line? Is Branding 2.0 born yet?
So what if you thought you did a wonderful job as a professional marketer at building your brand - Interbrand numbers published in Business Week would show, right ? And what if you suddenly discover this is not so true on-line, especially with the advent of Web 2.0? I can see this look in your … Continue reading Is your brand relevant on line? Is Branding 2.0 born yet?
Did brand positioning change with Web 2.0 ?
Coming back on how Dell is managing its customer service and the negative buzz happening in the U.S.- see Don't you ever get Dell'd - , marketers should consider these emerging opinion bloggers as a clear indication of a brand perception shift and act upon it. As Business Week is reporting, Dell strategy is shifting … Continue reading Did brand positioning change with Web 2.0 ?
Emmanuel Obadia & Partners | Transform & Innovate 