Heads-up: Yahoo to combine with AOL?

Following my last post, just a quick heads-up note on Yahoo (YHOO) rebound. Apparently things are moving in the right direction again for Yahoo , reports Business Week, as Merrill Lynch changed their rating. The stock rose 3.3% in one day. Assumptions are mixed from a possible AOL acquisition, Project Panama, designed to better match … Continue reading Heads-up: Yahoo to combine with AOL?

Marketing 2.0 mistakes: Dell and AOL in turmoil

I could not resist to highlight the Dell exploding batteries sequel. As probably most of you could not miss, Dell has decided to recall 4.1 Millions of its products, at Sony's expense though. As we discussed here previously, the consequences of such a flaw could be devastating. Imagine a poor Dell customer working on a … Continue reading Marketing 2.0 mistakes: Dell and AOL in turmoil

AOL: free might be the answer to avoid getting Dell’d

Another big brand is jumping in the Free is good for our marketing syndrome. Time Warner (TWX) just announced yesterday that AOL will offer its e-mail and web services for free. The goal is to move heavily to a pure advertising revenue and stop the subscribers churn: they've been loosing 30% of their 26.7 million … Continue reading AOL: free might be the answer to avoid getting Dell’d