I attended yesterday an event in Paris entitled "Interactive Marketing: future is in our hand", co-organized by Microsoft and the media planning group MPG . The fact that Microsoft is putting some effort to address the communication specialists and advertising agencies, is a clear signal that Steve Ballmer's statement about the advertising business - see … Continue reading Hey Microsoft, are you becoming Googled?
Web 2.0 is about collaboration, not technology
Buzz words can be true enemies. When I talk about Web 2.0, sometimes at length, a lot of debating takes place on a number of topics before I finally ask: "But what does Web 2.0 mean to you?". Let me save you the clueless faces and the typical "you know, web 2.0" reinforced by a … Continue reading Web 2.0 is about collaboration, not technology
Watch advertising and make money
We discussed here several times how advertising could be the revenue stream allowing for free software, free music or free video. In an interesting statement, Microsoft highlights how far larger is the advertising opportunity compared to the software one world-wide. "Our close partnership with the ad community is extremely important to us as we evolve … Continue reading Watch advertising and make money
SEO: Top Marketing Tactic ROI
Search marketing has emerged as a powerful way to accelerate Marketing ROI together with brand awareness in the recent years. With user generated content and Web 2.0 fueling Marketing 2.0, search engine optimization (SEO) is considered now as the top Marketing Tactic. This recent survey published by MarketingSherpa, demonstrates it more clearly out of 3,053 … Continue reading SEO: Top Marketing Tactic ROI
US online advertising grow 37%
Out of a busy week for me, I wanted to share these numbers released by IAB and PwC about Online advertising investment in the US for the first half of 2006. The US online advertising spend over H1 2006 totaled $7.9 Billions growing 37% from H1 2005, exceeding for the first time $4 Billions in … Continue reading US online advertising grow 37%
Advertising 2.0 bridging the digital divide?
As you're reading this blog, you're probably a "Heavy Internet User" (HIU) i.e. someone who has accessed the Web at least 11 times in the previous seven days as close to 100 million people in the US, or about one-third of the country's population. Don't start calling your mom telling her you're part of a … Continue reading Advertising 2.0 bridging the digital divide?
Web 2.0 brands: half U.S. Top 10 fastest growing web brands
Back in Paris, I'm writing this new post from the just released Windows Live Writer, beta version, released on Sunday by Microsoft. Though I'm blogging on blogger, I'm able to retrieve posts and create draft and hopefully publish - I'll discover this in a minute when I'll hit the Publish button 😉 I wanted to … Continue reading Web 2.0 brands: half U.S. Top 10 fastest growing web brands
Emmanuel Obadia & Partners | Transform & Innovate 