One of the most critical dimension of Marketing 2.0 lies in Word of Mouth Marketing (WOMM). As defined in wikipedia:"it is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services." WOMM in my opinion was … Continue reading WOMM: Marketing 2.0 lethal weapon
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Let’s support sales performance
Several years ago I discovered Sergio Zyman in Paris when he was conferencing for his new book "The end of marketing as we know it". He's not bringing some rocket science to marketing but effectively highlights and helps us focus on the do's and don't of an effective marketing. As a matter of fact, he … Continue reading Let’s support sales performance
Market segmentation to increase attitudinal loyalty
I mentioned behavioral targeting recently on Marketing 2.0 as a way to increase marketing effectiveness. I wanted to come back on this topic in light of a datasheet that you can download from Omniture, to share with you a tip about successful segmentation as described in Wikipedia."The requirements for successful segmentation are: homogeneity within the … Continue reading Market segmentation to increase attitudinal loyalty
Web 2.0 goes mobile: 2.7 Billion phones out there
As I was looking for some numbers to support my yesterday's post, I found this very interesting one Communities Dominate Brands: Putting 2.7 billion in context: Mobile phone users, from authors of this Communities Dominate Brands book I didn't read yet, providing interesting metrics to think about:"800 million cars, 850 million personal computers, 1.3 B … Continue reading Web 2.0 goes mobile: 2.7 Billion phones out there
Mobile Marketing: use it carefully, but use it
I was attending Ad Tech Paris yesterday, a good way to capture on-line advertising trends. Among other interesting sessions, I was appealed by the mobile advertising one called "Mobile advertising – the long and winding road" coordinated by the Mobile Entertainment Forum (MEF). Speakers, see picture from left to right, were Marc-Henri Magdelenat -- Screentonic, … Continue reading Mobile Marketing: use it carefully, but use it
iPhone launch: rehearse what product introduction should be
iPhone is out for Oscars. If you didn't get a chance to see the movie on Apple homepage, have a look it here on Marketing 2.0 from YouTube.This movie -- created by TBWA Media Arts Lab, Los Angeles (a unit of longtime Apple shop TBWA/Chiat/Day) -- has been screened 3 times during the Oscar broadcast … Continue reading iPhone launch: rehearse what product introduction should be
More than 1Billion Internet users WW
This is the kind of data you often need but do not have at hand. Internet users, defined here as someone who uses the Internet at least once per month, reached 1 Billion individuals in 2006 according to the ITU i.e. 17% of the world population.The US is still the leading market but China will … Continue reading More than 1Billion Internet users WW
Emmanuel Obadia & Partners | Transform & Innovate 