Celebrating more than 4 Billion mobile devices in the world cannot let us stay still in our views of the mobile Internet. It has dramatically changed the consumer behavior but is also making its way in the enterprise. It has many consequences for us marketers, application developers and executives in charge or impacting enterprise information … Continue reading Enterprise 2.0 is going mobile fast
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How Social Computing enters the enterprise?
As I've embarked in an interesting journey about creating a social networking set of tools and community site for my company, I tend to look more closely on how others did it and the dos and don't on the topic. Here is an interesting quick summary of the considered two ways social computing are adopted … Continue reading How Social Computing enters the enterprise?
Online Ads more effective than TV for offline CPG Sales growth and brand building: +9%
A recent study published by ComScore and its research partner dunnhumbyUSA, shows that consistent online advertising can actually lift retail sales in the CPG industry by 9% over a 3 months period and contribute more to brand building than TV ads (+8% over a 12 months period according to an Information Resources, Inc. report.)."These early … Continue reading Online Ads more effective than TV for offline CPG Sales growth and brand building: +9%
Social Networking Users Demand for a Single Place for their Digital Identity
Power To The People: Wave 4 Social Media Study by Universal McCannhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=universalmccannpowertothepeoplewave4-090816220455-phpapp01&stripped_title=power-to-the-people-wave-4-social-media-study-by-universal-mccannView more documents from IN2marcom .com.Good Material to support our Marketing Plans. This Universal McCann research is conducted every year and this is the 4th Wave. Social Media is taking the web planet by storm but now is the time where it seems active … Continue reading Social Networking Users Demand for a Single Place for their Digital Identity
Larry Ellison and Scott McNealy at Java One video
http://c.brightcove.com/services/viewer/federated_f9/1640183659?isVid=1&publisherID=1460825906What a pleasure to see these two great leaders on stage again. How could one imagine Scott would love to go on stage with Sam Palmisano ;-)Many have been asking me about the underlying strategy of Sun's acquisition by Oracle, Scott gives it a clue: free advertising for winning the America's cup and cutting travel … Continue reading Larry Ellison and Scott McNealy at Java One video
Enterprise 2.0 is coming: 30% of executives see social networking belonging to their business strategy
A recent research from Deloitte - see chart - gives us a clear signal that Enterprise 2.0 is making progress in our 2009 corporate world. As expected, this social transformation is coming from the people getting self-organized rather than from the top, as anticipated in the very good book Here Comes Everybody: The Power of … Continue reading Enterprise 2.0 is coming: 30% of executives see social networking belonging to their business strategy
B2B Marketers’ Priorities and Pain Points for 2009
According to Marketing Sherpa new research, the previous one was conducted in Feb 2008, B2B marketers will focus on:Dealing with lengthening sales cyclesDoing more with lessWeb 2.0 and social media marketingFocusing on lower-cost, high-impact lead gen tactics I will obviously only highlight the point 2. which wouldn't have been on the list a few month … Continue reading B2B Marketers’ Priorities and Pain Points for 2009
Emmanuel Obadia & Partners | Transform & Innovate 