How Adidas will speed the traditional product design, development, and manufacture process with 3D printers from Carbon—and how Carbon is preparing to scale with Oracle Cloud

In contrast to earlier generations of 3D printers, Carbon printers are built for mass production lines, which means Adidas gets the best of both worlds—customization at mass scale.
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Published by Emmanuel Obadia
With over 30 years of experience in software, I’ve had the opportunity to work as an entrepreneur and international executive for some of the biggest names in tech, including Lotus, IBM, Peoplesoft, Sun Microsystems, Sage, Salesforce, and Oracle. As a former EMEA Vice President of Marketing and Global Chief Product Officer, I gained invaluable insights into the rapidly changing tech industry.
Today, I’m an Optimist Sr. Advisor, Executive Coach & Mentor, and public speaker. I’m thrilled to help teams of any size thrive in complexity, speed, and change, and to inspire transformation and innovation for impact. I’m passionate about empowering individuals and organizations to make a lasting mark on the world. If you want to learn more about my journey, please check out my bio and About for additional details
My motto: “Authentic leadership: unlocking the potential to achieve the impossible.”
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