iPhone is out for Oscars. If you didn't get a chance to see the movie on Apple homepage, have a look it here on Marketing 2.0 from YouTube.This movie -- created by TBWA Media Arts Lab, Los Angeles (a unit of longtime Apple shop TBWA/Chiat/Day) -- has been screened 3 times during the Oscar broadcast … Continue reading iPhone launch: rehearse what product introduction should be
More than 1Billion Internet users WW
This is the kind of data you often need but do not have at hand. Internet users, defined here as someone who uses the Internet at least once per month, reached 1 Billion individuals in 2006 according to the ITU i.e. 17% of the world population.The US is still the leading market but China will … Continue reading More than 1Billion Internet users WW
My Sun’s journey is over: Marketing 2.0 can be on your side
31 January was my last day at Sun Microsystems Inc. After a passionate and exciting 4 years journey I'm now headed to new ventures. As many Sun alumni, I miss the people more than anything else.What stroke me when I joined back in 2003 was the Sun's bold approach to IT. "The network is the … Continue reading My Sun’s journey is over: Marketing 2.0 can be on your side
Michael Dell returns as the CEO: the shake-up is on its way
I've been commenting and highlighting for some time what was appearing to happen at Dell -- you can read all Dell related posts on Marketing 2.0. Dell customers should be glad to see Michael Dell return as the CEO of the company he created and by the way investors as well. Why? Mainly because Michael … Continue reading Michael Dell returns as the CEO: the shake-up is on its way
Emmanuel Obadia & Partners | Transform & Innovate 