What a pivotal year in our industry! Let's face it, IT has been attesting more evidences that its tectonic forces at work did let emerge new leaders and previous ones fade.Mobile: now at the core of IT, Apple and Samsung getting much of the coverage and dominating the smartphone market - surpassing now regular phones … Continue reading What a pivotal year in our industry! Mobile, Cloud and Social making new leaders
What business are we in: Software or advertising? Google latest news
I just couldn't help but coming back on Google (GOOG) latest news, accelerating innovation and dominance -- read Google expands office software for more on businessweek.com -- attacking both Yahoo and Microsoft at the same time :"Google announced Friday it would pay $3.1 billion to acquire ad-management technology company DoubleClick Inc....Google announced the acquisition Tuesday … Continue reading What business are we in: Software or advertising? Google latest news
Increase Marketing effectiveness: use behavioral targeting
It's been around for quite a while, the late 90's. But as privacy and technical issues are going away, marketers should consider behavioral targeting in their on-line advertising campaigns. For those who just missed it, behavioral targeting is the ability to deliver ads to consumers based upon their recent behavior viewing web pages, shopping online … Continue reading Increase Marketing effectiveness: use behavioral targeting
Heads-up: Yahoo to combine with AOL?
Following my last post, just a quick heads-up note on Yahoo (YHOO) rebound. Apparently things are moving in the right direction again for Yahoo , reports Business Week, as Merrill Lynch changed their rating. The stock rose 3.3% in one day. Assumptions are mixed from a possible AOL acquisition, Project Panama, designed to better match … Continue reading Heads-up: Yahoo to combine with AOL?
Google rides the wave, Microsoft follows, Yahoo is in pain
Following our question about where Microsoft business model was going - read Hey Microsoft, are you becoming Googled? - and now that all 3 Internet titans have published their quarterly results, let's stop for a while and understand who is ahead of the curve. Assuming financial analysts and investors are doing their due diligence properly, … Continue reading Google rides the wave, Microsoft follows, Yahoo is in pain
US online advertising grow 37%
Out of a busy week for me, I wanted to share these numbers released by IAB and PwC about Online advertising investment in the US for the first half of 2006. The US online advertising spend over H1 2006 totaled $7.9 Billions growing 37% from H1 2005, exceeding for the first time $4 Billions in … Continue reading US online advertising grow 37%
Sponsored Links allows Free Software
I was attending yesterday a comprehensive conference in Paris about e-commerce, looking for a solid update on e-marketing techniques. All major players in the on-line industry were represented - Yahoo, eBay, Google, and Microsoft - and the Internet Advertising Bureau (IAB) shared with us the latest development of on-line consumers behavior. To let you discover … Continue reading Sponsored Links allows Free Software
Emmanuel Obadia & Partners | Transform & Innovate 