Interesting research by American Express OPEN highlighted by emarketer this week showing that SMB in the US actually consider Social Media activity increases their business exposure. The Social Media usage is making progress as well:"While just one in 10 business owners reported using social networking for marketing last year, 39% indicated they did in September … Continue reading Social Media Increases Small-Business Exposure
Social Media Revolution Video
This is a refresh of this very good video that provides factual data to make all of us aware of how fast Social Media and Web 2.0 waves are progressing in our daily life. I use very often this eye opener video in my presentations.
The Thin Line Between Liking a Brand and Liking Its Social Marketing
Good article on Emarketer While Facebook fans and Twitter followers are often out for deals, they also care about showing support for brands they love—but that might not be an invitation to be marketed to. What does a brand fan's self-expression mean for the kinds of messages marketers should push out? Full Article- Posted using … Continue reading The Thin Line Between Liking a Brand and Liking Its Social Marketing
The History of the Internet, Visualized
The History of the Internet, Visualized
Web evolution? Web 3.0 and Web 4.0 predictions
I found this perspective on web evolution quite interesting. We know predictions are a dangerous sport, but thinking about this might inspire you.Web Evolution Nova Spivack Twinehttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=webevolution-novaspivack-twine-091221215150-phpapp01&stripped_title=web-evolution-nova-spivack-twineView more presentations from Nova Spivack.
Third generation ERP: user-centric and social
ERP Evolution Back in the 80’s, ERP software have been created in order to address a key productivity issue in the enterprise. The goal, as it is still the case today, was to reduce transaction costs in automating key business processes from manufacturing through finance and sales organizations. Transaction Cost The notion of transaction cost … Continue reading Third generation ERP: user-centric and social
How Social Computing enters the enterprise?
As I've embarked in an interesting journey about creating a social networking set of tools and community site for my company, I tend to look more closely on how others did it and the dos and don't on the topic. Here is an interesting quick summary of the considered two ways social computing are adopted … Continue reading How Social Computing enters the enterprise?
Emmanuel Obadia & Partners | Transform & Innovate 