source Elliott Lemenager This is the question I get very often even from marketers already involved and active in Social Marketing: how to identify influencers? Yes, seems like 101 but actually not so easy to figure it out.The notion of influencers came first to me with Regis McKenna back in the 80's -- wow already! Here is … Continue reading Social Marketing: identify influencers for free
Social media marketing: build a lasting methodology
li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} ol.ol1 {list-style-type: decimal} Here is an interesting post about optimizing your social media marketing from David Kirkpatrick, Marketing Experiment. p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px … Continue reading Social media marketing: build a lasting methodology
The Thin Line Between Liking a Brand and Liking Its Social Marketing
Good article on Emarketer While Facebook fans and Twitter followers are often out for deals, they also care about showing support for brands they love—but that might not be an invitation to be marketed to. What does a brand fan's self-expression mean for the kinds of messages marketers should push out? Full Article- Posted using … Continue reading The Thin Line Between Liking a Brand and Liking Its Social Marketing
Third generation ERP: user-centric and social
ERP Evolution Back in the 80’s, ERP software have been created in order to address a key productivity issue in the enterprise. The goal, as it is still the case today, was to reduce transaction costs in automating key business processes from manufacturing through finance and sales organizations. Transaction Cost The notion of transaction cost … Continue reading Third generation ERP: user-centric and social
Social Networking Users Demand for a Single Place for their Digital Identity
Power To The People: Wave 4 Social Media Study by Universal McCannhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=universalmccannpowertothepeoplewave4-090816220455-phpapp01&stripped_title=power-to-the-people-wave-4-social-media-study-by-universal-mccannView more documents from IN2marcom .com.Good Material to support our Marketing Plans. This Universal McCann research is conducted every year and this is the 4th Wave. Social Media is taking the web planet by storm but now is the time where it seems active … Continue reading Social Networking Users Demand for a Single Place for their Digital Identity
Do you see the elephant?
http://cl1.clipster.ws/sf/flashcount.php?a=lp&cpath=DSG20080070070&cfile=elephant01_00&cid=4&pid=0You know I usually never discuss matters directly relating to the company I work for, but today I need to make an exception.I was fortunate enough to participate to the public launch of Sage ERP X3 in Germany. Kudos to the team! Big milestone in our expansion, well prepared, executed with fun.So here is why … Continue reading Do you see the elephant?
WOMM: Marketing 2.0 lethal weapon
One of the most critical dimension of Marketing 2.0 lies in Word of Mouth Marketing (WOMM). As defined in wikipedia:"it is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services." WOMM in my opinion was … Continue reading WOMM: Marketing 2.0 lethal weapon
Emmanuel Obadia & Partners | Transform & Innovate 