Power To The People: Wave 4 Social Media Study by Universal McCannhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=universalmccannpowertothepeoplewave4-090816220455-phpapp01&stripped_title=power-to-the-people-wave-4-social-media-study-by-universal-mccannView more documents from IN2marcom .com.Good Material to support our Marketing Plans. This Universal McCann research is conducted every year and this is the 4th Wave. Social Media is taking the web planet by storm but now is the time where it seems active … Continue reading Social Networking Users Demand for a Single Place for their Digital Identity
Mobile Web 2.0 revenues to reach $22.4B in 2013
Fellow Marketers, I know I've been busy like crazy since a while but let's believe that I'll be back here with more regularity.I've been tracking Internet users growth since Scott McNealy, in one of his colorful keynote, reminded all of us that the Internet was still growing fast. Most of us in the western world … Continue reading Mobile Web 2.0 revenues to reach $22.4B in 2013
Social Networking: the facebook mashup effect
I'm a recent facebook user. I knew about facebook for quite a while but I thought, as probably most of you, that it was a youngster phenomena. I'm no longer a youngster if anyone in doubt out there 😉 . This comes as no surprise as Facebook was created in 2004 by Mark Zuckerberg, Harvard … Continue reading Social Networking: the facebook mashup effect
Blogging future: leverage the long tail opportunity
I've been spending an interesting afternoon at Apple Expo in Paris yesterday with my dear friend Christophe Ginisty. Beside being Apple's PR, he's also renowned for his blogging activity. He organized a debate about blogging future. Asking candid, or was it, questions about whether blogging is just a fading trend or a ramping up attitude.I … Continue reading Blogging future: leverage the long tail opportunity
2007 major Marketing 2.0 trends
We're entering our last quarter of the year and we should be stepping back, before the final rush for '07 revenue, to analyze this amazing year and its trends. Marketing, Business and the Web -- Web 2.0 flavored of course -- have never been more inter-weaved. This is why I called this Marketing 2.0 trends.Let … Continue reading 2007 major Marketing 2.0 trends
User-generated content spans interest across generations
User-generated content and other web 2.0 trends, one would think, are mostly driven by teenagers and young adults. On the contrary. Here is an interesting research lead by Harrison Group (an independent research services firm) conducted from February through March 2007, showing that both the old and young generations enjoy reading magazines and are receptive … Continue reading User-generated content spans interest across generations
Online surpasses radio ads, user-generated content sites make more than $1.6 billion
It's been a while since we didn't bend back on numbers. Here are some good news on the online ad spend for 2007, coming from emarketer.com, that I wanted to share with you. If you don't want to read it all, here is a quick summary:eMarketer is raising its 2007 forecast from $19.5 billion to … Continue reading Online surpasses radio ads, user-generated content sites make more than $1.6 billion
Emmanuel Obadia & Partners | Transform & Innovate 