As 2009 sets itself to unfold, major IT trends are starting to shape our future.In a nutshell we should be watching:Green ITExpense CuttingCloud ComputingVirtualizationMobile ComputingSOA/WOALeaning ArchitectureSocial Software, Enterprise 2.0 and Communities It's going to be tough and only those who can go beyond their fears and control it will be able to seize opportunities in … Continue reading 2009 IT Trends: can community based IT services on the cloud help?
Mobile Web 2.0 revenues to reach $22.4B in 2013
Fellow Marketers, I know I've been busy like crazy since a while but let's believe that I'll be back here with more regularity.I've been tracking Internet users growth since Scott McNealy, in one of his colorful keynote, reminded all of us that the Internet was still growing fast. Most of us in the western world … Continue reading Mobile Web 2.0 revenues to reach $22.4B in 2013
Software on tap: SaaS and ASP are really not the same
I launched MS Word today, it's 24 years old! Don't you have enough? Don't you think time has come for a new software paradigm. Do you like Word? What do you do in e-mail then? This industry has come to a conclusion that software could very well migrate to it's editor servers. It started with … Continue reading Software on tap: SaaS and ASP are really not the same
Social Networking: the facebook mashup effect
I'm a recent facebook user. I knew about facebook for quite a while but I thought, as probably most of you, that it was a youngster phenomena. I'm no longer a youngster if anyone in doubt out there 😉 . This comes as no surprise as Facebook was created in 2004 by Mark Zuckerberg, Harvard … Continue reading Social Networking: the facebook mashup effect
Blogging future: leverage the long tail opportunity
I've been spending an interesting afternoon at Apple Expo in Paris yesterday with my dear friend Christophe Ginisty. Beside being Apple's PR, he's also renowned for his blogging activity. He organized a debate about blogging future. Asking candid, or was it, questions about whether blogging is just a fading trend or a ramping up attitude.I … Continue reading Blogging future: leverage the long tail opportunity
2007 major Marketing 2.0 trends
We're entering our last quarter of the year and we should be stepping back, before the final rush for '07 revenue, to analyze this amazing year and its trends. Marketing, Business and the Web -- Web 2.0 flavored of course -- have never been more inter-weaved. This is why I called this Marketing 2.0 trends.Let … Continue reading 2007 major Marketing 2.0 trends
Enterprise 2.0 is here to stay
Fellow marketers, I've been away for quite some time, focusing on some quality time without a computer (can you believe that?). I'm back, energized and ready to roll!I wanted to open it up to a new topic, here on Marketing 2.0, that is keeping my team busy for quite some time now: Enterprise 2.0.I'm sure … Continue reading Enterprise 2.0 is here to stay
