2025 exposed the Great AI Delusion: companies squandered funds on AI without addressing their 'Fuzzy GTM.' AI doesn’t create performance; it amplifies flaws—igniting faster failure rather than growth. To scale in 2026, leadership must shift from 'AI Theater' to a Growth Operating System rooted in Customer Truth and execution. Embrace clarity or dry up.
Why Most B2B Segmentation Fails — And How the Minimum Viable Segment Changes Everything
Most B2B segmentation looks great on a slide—but fails in the real world. After interviewing dozens of finance and reporting leaders, a simple truth emerged: people don’t buy because of their ICP profile; they buy because of the moment they’re in. Traditional segmentation ignores the struggling moments, triggers, and thresholds that actually drive decisions. This article explains why most segmentation frameworks break—and how identifying your Minimum Viable Segment (MVS) transforms pipeline, messaging, and growth.
Dancing with Giants: How to Pivot from Startup to Industry Leader
The Genesis of a Company Key Strategies for Scaling Identifying Your Minimum Viable Segment (MVS) The Role of Pricing and Ecosystem Engagement Fostering Continuous Innovation and Customer Feedback Conclusion Introduction In the exhilarating journey from a spark of innovation to the establishment of a thriving company, entrepreneurs and innovators often face a formidable chasm: transitioning … Continue reading Dancing with Giants: How to Pivot from Startup to Industry Leader
Emmanuel Obadia & Partners | Transform & Innovate 