You know I'm a big believer in integrated marketing. Now that Social Media is making a surge in our marketing plans, I found this article on Marketing Sherpa interesting as it summarizes what we should do better:"Marketing teams often focus tactics and goals in a particular channel, overlooking how these channels can complement one another. … Continue reading Combining Email, Search, Social and PR for a Content Marketing Campaign: 6 Tactics to Generate Surge in Visitor Traffic
B2B Marketers’ Priorities and Pain Points for 2009
According to Marketing Sherpa new research, the previous one was conducted in Feb 2008, B2B marketers will focus on:Dealing with lengthening sales cyclesDoing more with lessWeb 2.0 and social media marketingFocusing on lower-cost, high-impact lead gen tactics I will obviously only highlight the point 2. which wouldn't have been on the list a few month … Continue reading B2B Marketers’ Priorities and Pain Points for 2009
WOMM: Marketing 2.0 lethal weapon
One of the most critical dimension of Marketing 2.0 lies in Word of Mouth Marketing (WOMM). As defined in wikipedia:"it is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services." WOMM in my opinion was … Continue reading WOMM: Marketing 2.0 lethal weapon
Let’s support sales performance
Several years ago I discovered Sergio Zyman in Paris when he was conferencing for his new book "The end of marketing as we know it". He's not bringing some rocket science to marketing but effectively highlights and helps us focus on the do's and don't of an effective marketing. As a matter of fact, he … Continue reading Let’s support sales performance
Market segmentation to increase attitudinal loyalty
I mentioned behavioral targeting recently on Marketing 2.0 as a way to increase marketing effectiveness. I wanted to come back on this topic in light of a datasheet that you can download from Omniture, to share with you a tip about successful segmentation as described in Wikipedia."The requirements for successful segmentation are: homogeneity within the … Continue reading Market segmentation to increase attitudinal loyalty
Increase Marketing effectiveness: use behavioral targeting
It's been around for quite a while, the late 90's. But as privacy and technical issues are going away, marketers should consider behavioral targeting in their on-line advertising campaigns. For those who just missed it, behavioral targeting is the ability to deliver ads to consumers based upon their recent behavior viewing web pages, shopping online … Continue reading Increase Marketing effectiveness: use behavioral targeting
Study your competition on-line for free
Studying your competition surely is an important part of your marketing activity. Now that a lot is happening on-line, there are very easy and cheap (FREE!) ways to do this on a regular basis. Let me highlight some interesting tools to do it. The very first thing to use, if you didn't already, is to … Continue reading Study your competition on-line for free
Emmanuel Obadia & Partners | Transform & Innovate 