Studying your competition surely is an important part of your marketing activity. Now that a lot is happening on-line, there are very easy and cheap (FREE!) ways to do this on a regular basis. Let me highlight some interesting tools to do it. The very first thing to use, if you didn't already, is to … Continue reading Study your competition on-line for free
Social Network ad spending grows rapidly to $900M
Latest numbers tracked by eMarketer.com are showing that Marketing 2.0 is ramping up more rapidly than expected. This new 2007 Ad spending forecast, totaling $865M specifically in Social Networking ad, is far bigger than the last $280M estimate for 2006, still coming from eMarketer. This is pretty much in line with the 2010 forecasted $1.8 … Continue reading Social Network ad spending grows rapidly to $900M
SEO: Top Marketing Tactic ROI
Search marketing has emerged as a powerful way to accelerate Marketing ROI together with brand awareness in the recent years. With user generated content and Web 2.0 fueling Marketing 2.0, search engine optimization (SEO) is considered now as the top Marketing Tactic. This recent survey published by MarketingSherpa, demonstrates it more clearly out of 3,053 … Continue reading SEO: Top Marketing Tactic ROI
US online advertising grow 37%
Out of a busy week for me, I wanted to share these numbers released by IAB and PwC about Online advertising investment in the US for the first half of 2006. The US online advertising spend over H1 2006 totaled $7.9 Billions growing 37% from H1 2005, exceeding for the first time $4 Billions in … Continue reading US online advertising grow 37%
Advertising 2.0 bridging the digital divide?
As you're reading this blog, you're probably a "Heavy Internet User" (HIU) i.e. someone who has accessed the Web at least 11 times in the previous seven days as close to 100 million people in the US, or about one-third of the country's population. Don't start calling your mom telling her you're part of a … Continue reading Advertising 2.0 bridging the digital divide?
Emmanuel Obadia & Partners | Transform & Innovate 