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Emmanuel Obadia Marketing, Our Blog, Product Growth, Product Management and CPO, Strategy, Leadership & Management

Your Company Bought a Luxury Gym. Your Competition Is Pounding the Pavement.

Corporate innovation is broken. It looks impressive—labs, consultants, and glossy brochures—but nobody’s actually sweating. In this provocative post, we compare today's innovation efforts to a luxury gym membership: all equipment, no results. Drawing from Jobs to Be Done, Lean Startup, and real-world experience with Fortune 500s, this article shows how to stop admiring the tools and start doing the work that actually gets your company fit to compete.

Attractive young european businessman with spyglass standing on concrete wall background with creative business sketch. Success, marketing, future and idea concept
Emmanuel Obadia AI, Marketing, OKRs, Our Blog, Product Growth, Product Management and CPO, SaaS Business, Strategy, Leadership & Management

From High-Growth Startups to Enterprise Giants: The Scaling Lessons No One Teaches You

From scaling startups to transforming enterprise teams, this post explores the frameworks, methodologies, and tools—such as OKRs, Lean Startup, and IMPACT—that help leaders drive growth with clarity. Learn how the combination of vision, strategy, and AI-powered insights can guide your organization towards success.