We discussed here several times how advertising could be the revenue stream allowing for free software, free music or free video. In an interesting statement, Microsoft highlights how far larger is the advertising opportunity compared to the software one world-wide. "Our close partnership with the ad community is extremely important to us as we evolve … Continue reading Watch advertising and make money
Michael Dell launches Dell 2.0
We have a tendency to highlight the negative when we report on news, maybe badly educated by the media. I wanted to come back on the Dell story once again to find out how was doing our flagship leader of the don't get Dell'd syndrome. First of all, let's do a reality check on the … Continue reading Michael Dell launches Dell 2.0
SEO: Top Marketing Tactic ROI
Search marketing has emerged as a powerful way to accelerate Marketing ROI together with brand awareness in the recent years. With user generated content and Web 2.0 fueling Marketing 2.0, search engine optimization (SEO) is considered now as the top Marketing Tactic. This recent survey published by MarketingSherpa, demonstrates it more clearly out of 3,053 … Continue reading SEO: Top Marketing Tactic ROI
Sponsored Links allows Free Software
I was attending yesterday a comprehensive conference in Paris about e-commerce, looking for a solid update on e-marketing techniques. All major players in the on-line industry were represented - Yahoo, eBay, Google, and Microsoft - and the Internet Advertising Bureau (IAB) shared with us the latest development of on-line consumers behavior. To let you discover … Continue reading Sponsored Links allows Free Software
Marketing 2.0 manifesto early draft?
I was thinking of starting a Marketing 2.0 manifesto many times, with your help and feedback of course, but I guess this will take some time. As I was reading Guy Kawasaki's blog I found out a pretty good start, at least for small businesses, inspired by Ilana DeBare of the San Francisco Chronicle with … Continue reading Marketing 2.0 manifesto early draft?
Advertising 2.0 bridging the digital divide?
As you're reading this blog, you're probably a "Heavy Internet User" (HIU) i.e. someone who has accessed the Web at least 11 times in the previous seven days as close to 100 million people in the US, or about one-third of the country's population. Don't start calling your mom telling her you're part of a … Continue reading Advertising 2.0 bridging the digital divide?
Free is good for our business Mr CEO
As I was highlighting in Web 2.0 goes world wide, the hype and laser speed explosion of Web 2.0 in the US is now widely making it in Europe. Here is an interesting first edition of The Next Web conference that took place in Amsterdam last week - July 7 - reinforcing my claim. No … Continue reading Free is good for our business Mr CEO
Emmanuel Obadia & Partners | Transform & Innovate 