What a pivotal year in our industry! Let's face it, IT has been attesting more evidences that its tectonic forces at work did let emerge new leaders and previous ones fade.Mobile: now at the core of IT, Apple and Samsung getting much of the coverage and dominating the smartphone market - surpassing now regular phones … Continue reading What a pivotal year in our industry! Mobile, Cloud and Social making new leaders
Michael Dell returns as the CEO: the shake-up is on its way
I've been commenting and highlighting for some time what was appearing to happen at Dell -- you can read all Dell related posts on Marketing 2.0. Dell customers should be glad to see Michael Dell return as the CEO of the company he created and by the way investors as well. Why? Mainly because Michael … Continue reading Michael Dell returns as the CEO: the shake-up is on its way
Michael Dell launches Dell 2.0
We have a tendency to highlight the negative when we report on news, maybe badly educated by the media. I wanted to come back on the Dell story once again to find out how was doing our flagship leader of the don't get Dell'd syndrome. First of all, let's do a reality check on the … Continue reading Michael Dell launches Dell 2.0
Being a hero at Dell?
Just back from a very relaxing week, I wanted to give you a quick heads-up on this interesting "Dark Days at Dell" Business Week article. It reinforces our analysis that something geared reverse to customer satisfaction was happening, infringing many Marketing 2.0 basic rules. Refer to Marketing 2.0 mistakes: Dell and AOL in turmoil and … Continue reading Being a hero at Dell?
Marketing 2.0 mistakes: Dell and AOL in turmoil
I could not resist to highlight the Dell exploding batteries sequel. As probably most of you could not miss, Dell has decided to recall 4.1 Millions of its products, at Sony's expense though. As we discussed here previously, the consequences of such a flaw could be devastating. Imagine a poor Dell customer working on a … Continue reading Marketing 2.0 mistakes: Dell and AOL in turmoil
AOL: free might be the answer to avoid getting Dell’d
Another big brand is jumping in the Free is good for our marketing syndrome. Time Warner (TWX) just announced yesterday that AOL will offer its e-mail and web services for free. The goal is to move heavily to a pure advertising revenue and stop the subscribers churn: they've been loosing 30% of their 26.7 million … Continue reading AOL: free might be the answer to avoid getting Dell’d
Is your brand relevant on line? Is Branding 2.0 born yet?
So what if you thought you did a wonderful job as a professional marketer at building your brand - Interbrand numbers published in Business Week would show, right ? And what if you suddenly discover this is not so true on-line, especially with the advent of Web 2.0? I can see this look in your … Continue reading Is your brand relevant on line? Is Branding 2.0 born yet?
Emmanuel Obadia & Partners | Transform & Innovate 