Last week in San Francisco took place an interesting event "The Future of Web Apps" gathering renown speakers to understand what was underpinning successful web businesses. A good friend who recently joined one of the most promising emerging Web 2.0 players, Netvibes, highlighted Mike Arrington's pitch about "What's next for web apps: building tomorrow's Flickr". … Continue reading Are you a web 2.0 winner?
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"iPod ready": a new marketing gimmick
I went to Apple Expo on Friday. I missed the Mac ecosystem for long and it was refreshing to feel this relaxed vibe again. One could smell creativity, innovation and fun everywhere. I was impressed with the amount of business generated around iPod, up to the car manufacturer clearly using this European event to promote … Continue reading "iPod ready": a new marketing gimmick
Sponsored Links allows Free Software
I was attending yesterday a comprehensive conference in Paris about e-commerce, looking for a solid update on e-marketing techniques. All major players in the on-line industry were represented - Yahoo, eBay, Google, and Microsoft - and the Internet Advertising Bureau (IAB) shared with us the latest development of on-line consumers behavior. To let you discover … Continue reading Sponsored Links allows Free Software
Marketing 2.0 manifesto early draft?
I was thinking of starting a Marketing 2.0 manifesto many times, with your help and feedback of course, but I guess this will take some time. As I was reading Guy Kawasaki's blog I found out a pretty good start, at least for small businesses, inspired by Ilana DeBare of the San Francisco Chronicle with … Continue reading Marketing 2.0 manifesto early draft?
Advertising 2.0 bridging the digital divide?
As you're reading this blog, you're probably a "Heavy Internet User" (HIU) i.e. someone who has accessed the Web at least 11 times in the previous seven days as close to 100 million people in the US, or about one-third of the country's population. Don't start calling your mom telling her you're part of a … Continue reading Advertising 2.0 bridging the digital divide?
Being a hero at Dell?
Just back from a very relaxing week, I wanted to give you a quick heads-up on this interesting "Dark Days at Dell" Business Week article. It reinforces our analysis that something geared reverse to customer satisfaction was happening, infringing many Marketing 2.0 basic rules. Refer to Marketing 2.0 mistakes: Dell and AOL in turmoil and … Continue reading Being a hero at Dell?
Take care of Marketing 2.0 for a week
Fellow marketers, I'll be away from computers and the Internet for a week and I will be taking no marketing books with me - yes I can leave without it ;-)So I'm leaving this blog for you to take care of Marketing 2.0 while I'm enjoying some sun in the real world. I'm sure this … Continue reading Take care of Marketing 2.0 for a week
Emmanuel Obadia & Partners | Transform & Innovate 