Interesting research by American Express OPEN highlighted by emarketer this week showing that SMB in the US actually consider Social Media activity increases their business exposure. The Social Media usage is making progress as well:

“While just one in 10 business owners reported using social networking for marketing last year, 39% indicated they did in September 2010” — eMarketer

Facebook seems to lead their with 27% using it, LinkedIn 9%, Twitter 8% and Blogging 5% are far behind. But resistance is still very present for SMBs, more than three in five reported not using social media at all, and the biggest reason they gave was that it did not apply to their industry.

We’ll get there.

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Published by Emmanuel Obadia

With over 30 years of experience in software, I’ve had the opportunity to work as an entrepreneur and international executive for some of the biggest names in tech, including Lotus, IBM, Peoplesoft, Sun Microsystems, Sage, Salesforce, and Oracle. As a former EMEA Vice President of Marketing and Global Chief Product Officer, I gained invaluable insights into the rapidly changing tech industry. Today, I’m an Optimist Sr. Advisor, Executive Coach & Mentor, and public speaker. I’m thrilled to help teams of any size thrive in complexity, speed, and change, and to inspire transformation and innovation for impact. I’m passionate about empowering individuals and organizations to make a lasting mark on the world. If you want to learn more about my journey, please check out my bio and About for additional details My motto: “Authentic leadership: unlocking the potential to achieve the impossible.”

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