iPhone is out for Oscars. If you didn’t get a chance to see the movie on Apple homepage, have a look it here on Marketing 2.0 from YouTube.
This movie — created by TBWA Media Arts Lab, Los Angeles (a unit of longtime Apple shop TBWA/Chiat/Day) — has been screened 3 times during the Oscar broadcast and marks the first time since long that Apple advertises for a not yet available product. It is a clear indication that the buzz is going to get huge.

Steve Jobs previewed the iPhone during the MacWorld conference, early January in San Francisco – watch his Keynote address and rehearse again how product introduction should be done even when the product is not yet around 😉 . As usual, Apple demonstrates its ability to redefine an entire market by setting the bar about design and usability. Stay tuned, I’m convinced the iPhone is going to be a big hit if priced properly.

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Published by Emmanuel Obadia

With over 30 years of experience in software, I’ve had the opportunity to work as an entrepreneur and international executive for some of the biggest names in tech, including Lotus, IBM, Peoplesoft, Sun Microsystems, Sage, Salesforce, and Oracle. As a former EMEA Vice President of Marketing and Global Chief Product Officer, I gained invaluable insights into the rapidly changing tech industry. Today, I’m an Optimist Sr. Advisor, Executive Coach & Mentor, and public speaker. I’m thrilled to help teams of any size thrive in complexity, speed, and change, and to inspire transformation and innovation for impact. I’m passionate about empowering individuals and organizations to make a lasting mark on the world. If you want to learn more about my journey, please check out my bio and About for additional details My motto: “Authentic leadership: unlocking the potential to achieve the impossible.”

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